FEATURES
• Amul has built a rock-solid brand image in the minds of
Indian consumers — according to Brand Equity’s annual
survey of India’s Most Trusted Brands
• Amul, is the largest food brand in India and world's
Largest Milk Brand
• Amul has made India the largest producer of milk& milk
products
HISTORY
•
The brand name Amul, sourced from the SANSKRIT
word “Amoolya” means priceless. It was suggested by a
quality control expert in ANAND
•
DR VERGESE KURIEN, the chairman of the GCMMF,
is recognised as the man behind the success of Amul
•
The story of Amul (Anand Milk Union Limited) started
in 1946 with 247 litres of milk to do away with the
exploitation of middlemen in milk collection and give the
villagers maximum returns.
Products of the company
• Amul is the 12th Most Trusted brand amongst consumer
product brands of Indian origin
• The country's largest food company, Amul, is the market
leader in butter, whole milk, cheese, ice cream, dairy
whitener, condensed milk, saturated fats and long life milk
• Amul has also made forays into related segments like
pizzas, soups, sauces & even ice creams
TURNOVER OF THE
COMPANY
• In 2005-2006, Amul has an average daily milk collection of
63 lakhs litres with a handling capacity of 99 lakh litres.
• The striking truth is that being a cooperative, it had Rs.
3,774 crore turnover and planning actively to take it up to
the 10,000 crore mark. This is what makes Amul a unique,
Rs 2,200 crore enterprise.
CURRENT STATUS
• Currently Amul has 2.6 million producer
members with milk collection average of 10.16
million litres per day.
• Besides India, Amul has entered overseas markets
such as
UAE,USA,BANGLADESH,AUSTRALIA,CHINA,
SINGAPORE,HONGKONG.
COMPETETORS
•
With the move by Mehsana Milk Producers’ Union to set up its own
marketing and distribution network, Amul will face competition in
its own backyard.
•
In January 2006, Amul plans to launch India's first sports drink
Stamina, which will be competing with Coca cola’s powderade and
Pepsico
•
AMUL Plans to launch Trix, a wafer biscuit coated with rich milk
chocolate, in December. Cadbury’s Perk and Munch from Nestle
are other two major players in the wafer chocolate segment.
THANKYOU