High School Course
PL/Hospitality Services I
(HOSP1-TP) 122T5321 OR
Hospitality Services Career Preparation I (HOCP1-TP)
1229T203
College WECM Equivalent
Introduction to the Hospitality
Industry
HAMG 1221 or HAMG 1321 (or
HAMG 1007 CEU)
OR
HAMG 1208 or HAMG 1308 (or
HAMG 1008 CEU)
AND
Principles of Food and Beverage
Operations
HAMG 2201 or HAMG 2301 (or
HAMG 2001 CEU)
Course Outcomes – Introduction to the Hospitality Industry
(HAMG 1221/1321)
Course Description:
Introduction to the elements of the hospitality industry.
Learning Outcomes:
The student will explain the elements of the hospitality industry; discuss current issues facing food
service; discuss current guest needs; and explain general hotel/motel operations. The student will explain
and discuss the role of service in the hospitality industry.
Expected Competencies
(The enhanced course must include the following competencies.)
The student can:
1.
2.
3.
4.
5.
6.
7.
8.
Describe the scope of the travel and tourism industry, and identify the types of
businesses it includes.
Explain why people travel, and identify internal and external factors that influence
their travel choices.
List five categories of requirements for tourist destination, and give examples of
each.
Explain the economic impact of tourism on the international, national, and local
levels, and define the term “globalization.”
Using the 1991 tourist destination data given in the text, identify the top six
destination states in the United States and the number one destination in the
world.
Describe the Unites States’ status as a tourism spender and earner, and cite
evidence of Unites States’ recovery from its long-term tourism gap.
Identify the major influence on foreign travel to the United States.
Identify three possible negative impacts of tourism, and define the term
“ecotourism.”
Check if
“Yes”
Expected Competencies
(The enhanced course must include the following competencies.)
11.
Identify the three levels of employment in lodging operations and give examples of
each.
Give examples of some of the considerations involved in deciding where to start a
lodging career.
Describe types of careers in the food service operations.
12.
Describe educational and training opportunities in the hospitality industry.
13.
18.
Summarize the demands and rewards of working in the hospitality industry.
Trace the origins of the European lodging industry, and describe the role of the
grand tour.
Characterize the transit, vacation, and the grand hotel type that were produced in
the first move toward “market segmentation” in Europe.
Outline the pre-1900 history of US hotels, and identify the origins of the first-class
hotel.
Identify two turn-of-the-century developments that significantly affected the lodging
industry, and relate the contributions of Ellsworth Statler.
Briefly explain how the Great Depression affected the hospitality industry.
19.
Describe the status of the hospitality industry during World War II and the 1940s.
20.
Describe the motel and motor hotel boom and it’s effect on the hotel industry.
Trace the origins of the American resort, and characterize the four basic resort
types.
Cite reasons for the growth of international resorts.
9.
10.
14.
15.
16.
17.
21.
22.
23.
37.
Summarize the history of Caribbean hotels.
Distinguish between independents and chains, and identify the advantages and
disadvantages of each type of operation.
Compare condominium and timesharing ownership.
Distinguish between franchise agreements and management contracts and
identify the chief advantage of each.
Describe the impact of market segmentation on the hotel industry and list some of
the market segmentations.
Describe the role of amenities have played in the lodging since 1980.
Identify the most common applications of advanced technology in the hotel
industry and explain the major motivations behind technological innovations in the
1990s.
Identify modern business management procedures that have changed the hotel
industry.
Identify the major factors behind lodging industry growth in the 1980s and describe
some of the results of that growth.
Define consolidation and conversion and explain their importance to the lodging
industry.
Describe the course globalization has taken in the hotel industry and identify some
of the major issues in globalization.
Describe current trends in the international lodging industry with regard to Europe,
Hawaii, and Asia and the Pacific Rim, Mexico, and the Caribbean.
Describe the size and scope of the lodging industry.
Identify nine American hotel classifications and the primary market segments they
attract.
Describe European hotel market segments and hotel types.
38.
Describe the overall organization of an American hotel.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
Check if
“Yes”
Expected Competencies
(The enhanced course must include the following competencies.)
39.
40.
41.
Explain the primary responsibilities of the major hotel divisions.
A. Rooms.
B. Food and beverage.
C. Engineering and maintenance.
D. Marketing and sales.
E. Accounting.
F. Human resources.
G. Security.
Describe the overall organization of a European hotel.
44.
Explain the importance of cooperation in a lodging operation.
Describe how a lodging operation interacts with the guests, suppliers, and the
community, and the governmental agencies.
Name the five departments of the rooms division, and indicate why the division is
important.
Describe the primary responsibilities of the front office.
45.
Summarize the functions of cashier section, including the night audit.
46.
49.
Summarize the functions of the mail and information section.
Identify typical reservations department activities, and describe types of
reservations.
Identify the duties of the telephone department and explain how advanced
technology helps this department run more smoothly.
Describe the responsibilities of the uniformed staff.
50.
Trace the origins of the restaurant.
51.
Describe the early development of food service in the United States.
52.
Identify the basic European menu types.
53.
Describe the development of modern food service operations in the United States.
54.
Note differences between European and American food service operations.
55.
Describe the nature and scope of franchising in the food service industry.
56.
59.
Identify characteristics of a successful food service franchise operation.
Identify some of the problems and concerns that can arise in a franchising
relationship.
Discuss the trend toward using management companies in institutional food
service operations.
Differentiate commercial from institutional and military food service operations.
60.
List and briefly describe the market classifications of food service operations.
61.
63.
Describe the development of hotel food and beverage operations.
Identify and describe the functions of the five primary departments of a large hotel
food and beverage chain.
Compare the organizational structures of large and small restaurants.
64.
List the main objectives of food service in hotels.
65.
Identify and define key elements of success in food service.
66.
List and explain the six food service subsystems or control points.
Explain the importance of a good beverage department, and summarize its
operation.
Identify current concerns in promoting beverage sales, and provide some
42.
43.
47.
48.
57.
58.
62.
67.
68.
Check if
“Yes”
Expected Competencies
(The enhanced course must include the following competencies.)
75.
suggestions.
Describe the job of a food and beverage controller.
Explain how food and beverage cost information is obtained, and define prime
cost.
List possible causes of excessive payroll costs and suggest ways of controlling
costs.
Describe the increase in the engineering division’s responsibilities and the
importance of effective management.
Summarize the engineering division’s responsibilities for the five major hotel
systems.
Explain the importance of proper maintenance, and describe preventive
maintenance procedures.
Suggest some common reasons for carrying out major renovations.
76.
Explain the engineering division’s role in good water management.
77.
Identify major causes of problems in energy management, and list some solutions.
78.
81.
Describe energy management programs and their benefits.
Identify environmental concerns that may arise in the development or expansion of
a hotel.
Define marketing, market, market segment, market mix, and marketing mix, and
explain the difference between marketing products and marketing services.
Identify the components and goals of a feasibility study.
82.
Detail the steps and functions of a situation analysis.
83.
Describe the marketing planning process and its basic components.
84.
Describe the organization of the marketing and sales division.
85.
Identify the various ways marketing brings guests to a property.
Identify the similarities in the marketing and sales strategies of the hotel and airline
industries.
Describe the business of selling hospitality products and services, and differentiate
between internal selling and personal selling.
Explain the importance of rating systems in the hospitality industry.
69.
70.
71.
72.
73.
74.
79.
80.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
Identify the advantages and disadvantages of six advertising media.
Explain the purpose of special promotions, and differentiate between publicity and
public relations.
Summarize the importance of accounting.
Identify internal and external users of accounting information.
Explain the purpose of the generally accepted accounting principles, and cite
those principles hospitality managers should know.
Describe the advantages of following a uniform system of accounts.
Explain the purpose or function of basic accounting tools.
A. Operating budgets.
B. Income statements.
C. Balance sheets.
D. Ratio analysis procedures.
Relate the use of managerial accounting techniques to planning and control
decisions.
Identify and describe the three categories of activities that constitute the routine
work of the accounting division.
Check if
“Yes”
Expected Competencies
(The enhanced course must include the following competencies.)
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
Summarize the responsibilities of the purchasing department.
Describe the human resources division’s contribution to management functions,
and list the components of its mission.
Describe traditional and innovative recruiting techniques used in the hospitality
industry.
Describe and explain the human resources division’s role in the employee
selection process.
Summarize the human resources division’s duties in overseeing employee wages,
salaries, and benefits.
Explain the importance of the turnover problem in the hospitality industry and how
it effects the duties of the human resources division.
List the components of a well-designed orientation program, and discuss current
trends in training and development.
Explain the role of the human resources division in employee relations, employee
relocation, discipline, and termination.
Describe what the human resources division can do to promote increased
productivity.
Identify the major record keeping functions of the human resources division.
112.
Explain the goals of quality assurance programs.
Describe some of the problems international expansion poses for hospitality
businesses.
Explain the increased interest in security in the hospitality industry and the broad
aims of the security division.
Summarize significant aspects of security in the hospitality industry, including its
property-wide importance, the security manager’s duties, and the components of a
sound security program.
Describe the components of physical security.
113.
Identify some of the special security responsibilities of major hotel divisions.
114.
Describe the guest’s role in security.
115.
Describe the extent and kinds of employee theft.
116.
Explain the use of inventory, key, and other controls.
Identify and describe ways that a property may encourage a team approach to
safety.
109.
110.
111.
117.
Check if
“Yes”
Textbook, Hardware/Software, and Tool Recommendations:
Lattin, Gerald W. The Lodging and Food Service Industry, 4th edition. American Hotel and Motel
Association.
Course Outcomes – Principles of Food & Beverage
Operations
(HAMG 2201/2301)
Course Description:
An introduction to food, beverage, and labor cost controls with an overview of the hospitality industry from
procurement to marketing. Examination of cost components including forecasting, menu planning and
pricing, logistical support, production, purchasing, and quality assurance.
Learning Outcomes:
The student will devise methods for incorporating control techniques; compare an operating budget to a
static budget; identify areas of waste and excessive costs.
Expected Competencies
(The enhanced course must include the following competencies.)
The student can:
1.
Explain how “moments of truth” affect guests, staff members, and managers, and
describe the value of guests and staff members to a food service operation.
2.
Describe the importance of the menu to food service operations.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
List and describe typical dining service staff positions, and distinguish among the
most common styles of dining room service.
Describe the duties and responsibilities of beverage service staff members, and
summarize techniques and procedures for responsibly selling and serving
cocktails, beer, and wine.
Summarize purchasing, receiving, storing, issuing, and controlling issues
concerning supplies and equipment commonly used by food service personnel.
Explain the factors and issues involved in designing, decorating, and cleaning a
food service facility.
Describe sanitation, safety, security, health, and legal issues that food service
managers must handle successfully.
Explain how food service managers develop and manage labor and revenue
control systems.
Describe casual/theme restaurants and how they are operated.
Explain how banquets and catered events are booked and planned, and describe
how managers and staff members provide service for these events.
Describe how managers and staff members deliver room service to guest in hotels
and other lodging properties.
List major market segments of the on-site food service industry and describe the
important issues managers of on-site operations face in the business and
industry, health care, and college and university segments.
Textbook, Hardware/Software, and Tool Recommendations:
Cichy, Ronald, and Wise, Paul. Food & Beverage Service, 2nd edition.
TABC CD-ROM
Check if
“Yes”