Elements and Principles of Design

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Elements and Principles of

Design

What are they?

Elements of Design are the parts

- They structure and carry the work

Principles of Design

- They affect the content and the message

Elements of Design:

Visual tools the artist uses

• Space * Line *Shape

• Form *Color * Value

• Texture

Line

• Is strokes that show motion and connecting two points.

• The artist Paul Klee said “

LINE WAS A DOT TAKING

A WALK.”

• It has five characteristics:

Length, width, curvature, depth, and texture

Shape

Is an ENCLOSED LINE.

It has HEIGHT and

WIDTH and is usually considered flat or 2- D

There are four basic shapes:

CIRCLE, SQUARE,

RECTANGLE, and

TRIANGLE

Two types of Shape

Geometric: Hard-Edged shapes such as squares, rectangles, circles and triangles.

Organic: A shape with smooth, curved lines, shapes and edges that resembles something from nature or life.

• Is TWO OR MORE

SHAPES COMBINED.

• It has height, width and

DEPTH.

• It is considered 3-D and usually you can walk around and/ or through it.

• There are four forms….

SPHERE, CONE,

CYLINDER, and CUBE

(which is man-made)

Form

Space

Is the AREA the artist works on.

It can be paper, clay, canvas, walls, etc.

It has two characteristics:

– POSITIVE… the object (the tree)

– NEGATIVE… the voided area surrounding the object.(the white)

Color

• common name of a hue found in or related to the color spectrum

HUE is another word for color.

There are:

– 3 PRIMARY colors

– 3 SECONDARY colors

– 6 INTERMEDIATE colors

* All placed evenly around the color wheel

Value

IS THE LIGHTNESS

AND DARKNESS OF A

COLOR OR NEUTRAL

GREY.

White added to a color is a TINT

Gray added to a color is a TONE

Black added to a color is a SHADE.

TEXTURE

• THE FEEL OF A

SURFACE.

– There are two kinds:

• ACTUAL OR REAL… usually made by nature

• IMPLIED OR FAKE…

Usually created by man.

Principles of Design

Directions for the Elements

• Balance * Movement

• Repetition * Emphasis

• Contrast

• Rythm

* Unity

Balance

• EQUILIBRIUM… the feeling of being comfortable in artwork. Where the elements are placed in the picture in a way so they have equal weight

• There are two kinds…

• SYMMETRICAL or formal balance which is objects centered

• ASYMMETRICAL or informal balance which is more objects on one side or off centered

.

Movement

• THE PATH OUR EYES

FOLLOW IN ART

WORK.

• Usually it brings the viewer in, around, and through the piece.

• Also known as

Rhythm

Repetition

• IS REPEATED

ELEMENTS… which is varied in size, shape or color

• Also known as pattern.

• DRAWING

ATTENTION TO

THE MAIN

OBJECT. All elements; like line, color, and shapes, direct your eyes to the main point.

Emphasis

Contrast

THE OPPOSITE OR

VARIED ELEMENTS that make an artwork interesting. Such as; color thick or thin lines, large or small shapes rough or smooth texture etc.

• ONENESS… makes all the elements and principles' work together to form a piece of art.

• Also called harmony

Unity

Rhythm

Lines, shapes, or patterns that create a feeling of movement

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