1000 Islands
Spence Lee, Sam Manna, John
Walsh
The Region
Boat Tours
Existing Infrastructure
• Boat tours
• Small bed base
• Summer destination ONLY
– Summer music & arts festivals
– Boat shows & races
– Attractions such as tours of Boldt and Dark
Castles, both located on Islands
Unsustainable Mass Tourism (UMT)
Las Vegas, NV
Gatlinburg, TN
Goal: Sustainable Mass Tourism (SMT)
Lake Placid, NY
UMT  SMT
•
•
•
•
•
•
Promote growth of bed & restaurant base
Source jobs locally
Develop year round market
Brand name
Mass transportation
Maintain natural qualities of area w/
development
Major Players
•
•
•
•
Alexadria Bay town council
Alexandria Bay chamber of commerce.
Local residents
New York state/ Jefferson county involvement
Community
• Relies on summer tourism business
• Goal: keep jobs and money local
– Avoid chain businesses through local ordinances
• Current tourism model does not support local
residents and local economy
• 1% meal & room tax
• Promote local scenery
Sense of Place
• River culture – boating/fishing
• Natural beauty
• Preservation of the river’s aesthetic qualities
Bed Base
• Addition of resort style, middle to upper scale
hotels
• 50-100 room range
• Fit in with natural and cultural character of the
region
• Green
• Source jobs locally
Green Hotels
Four Season Market
• Partner activities with local hotels (package
deals)
• Organized efficient mass transportation
Fall
Winter
Summer
• Package golf with hotels
• More transportation to summer festivals
– Develop concert venue with a summer concert
series
• Improve downtown area
– Zoning laws – no eye sores
– Sync appearance with local brand
• Extend summer season into Spring
– More springtime festivals/marketing
Brand
Market
• Middle to Upper class
• Quality of accommodations to match quality
of restaurants
Tourism Bureau
• Partner a tourism bureau with a historical
society
• Goal to educate tourists about local
culture/environment/history
• Tourists will have a better appreciation for the
local environment and community when they
visit
Four E’s
• Excitement: natural and manmade attractions
• Entertainment: local culture, music and art
festivals, boat/car shows and races, etc.
• Education: Tourism bureau partnered with
historical society
• All adds up to an unforgettable experience!