MARKETING DYNAMICS/CAREER PREP
INSTRUCTOR: Allene Pennington
ROOM:
1534
PHONE:
832-668-7200
E-MAIL:
apennington@dpisd.org
INSTRUCTOR’S CLASS SCHEDULE:
Flex: Marketing Dynamics/Career Prep
1st PERIOD: Fashion Marketing/Sports and Entertainment
2nd PERIOD: Fashion Marketing/Sports and Entertainment
3rd PERIOD: Marketing Dynamics/Career Prep
4TH PERIOD: Conference
5TH-7TH PERIOD: Off Campus
Course Description
Marketing Dynamics is a 2-3-credit course that provides students with an advanced study
of Marketing. This course focuses on basic marketing concepts, marketing functions,
entrepreneurship concepts, national and global economies, international marketing, and
human relations. A major emphasis is placed on guiding students to make decisions
regarding a specialized marketing career and to develop and finalize a career portfolio.
Required Textbooks: Marketing Essentials, Glencoe McGraw-Hill, 2003.
Philosophy: Students will be expected to meet all of the course goals and be able to
demonstrate their understanding of the underlying concepts. The instructional strategies
will include small and large group discussion, lecture, role play, research reports, and
problem-based learning activities used to integrate process skills such as decision making,
problem solving, and critical thinking.
Goals: Provide secondary-level students the occupational preparation that will facilitate
the development of competent workers in marketing.

Introduce the student to specialized marketing careers.

To reinforce basic skills in such areas as communication, mathematics, human
relations and reading.

Develop an understanding and appreciation of the marketing concept and its
application.

Stimulate student interest in career development.

Develop an understanding of marketing functions.

Assist students in the preparation of a career portfolio.
Conduct : The academic misconduct policy of the school will be followed in this course.
Refer to the Student Code of conduct book, which is issued through homerooms.
Absence/Tardiness Policy: Students should refer to the Student Code of Conduct.
36 Week Course Outline
Orientation, Safety and Leadership
·
Introduction to Marketing
·
Classroom Rules and Requirements
·
Safety Hazards
·
Safety Procedures
·
DECA
Communication and Interpersonal Skills
•
Electronic Communication
•
Verbal Communication
•
Personal Hygiene and Grooming
Careers and Technology in Marketing
•
Marketing Portfolio
•
Career Assessment
•
Application Letter
•
Resume
•
Research Project
Economics
·
Our Free Enterprise System
·
Economic Goods and Services
·
Economic Utility
·
Supply and Demand
·
Competition
·
Productivity
·
Risk
·
Business Cycles
·
Economic Systems
Business/Marketing Fundamentals
·
Identifying Markets
·
Business and Society
·
Identifying customers
Selling
·
Basic Classifications of Selling
·
Understanding Customers
·
The Sales Process
·
Determining Needs and Product Presentation
·
Handling Customer Questions and objections
·
Closing and follow-up
·
Retail Sales
Promotion
·
Promotional Mix
·
Types of Media
·
Media costs
·
Broadcast Advertisements
·
Preparing Print Advertisements
·
Visual merchandising and Display
Product Planning
·
Product Life Cycle
·
Branding, Packaging and Labeling
·
Extended Product Features
·
Conducting Marketing Research
Money Management
·
Types of Risks
·
Handling Financial Risks
·
Financial Planning
IMPORTANT CLASS INFORMATION:
Attendance/Tardy Policy- Students are required to attend class everyday (See Student
Handbook). Students are considered and counted ABSENT after 20 minutes of class
instructional time. Students who miss Flex and come to school the rest of the day are
truant.
Grading Policy- A midterm and semester exam will be given in this class. Grades will be
calculated according to district policy (See Student Handbook).
ASSIGNMENTS:
Make-up work- Students are responsible for any notes, class assignments and tests missed
due to an absence or tardy. Students must make arrangements with teacher to make-up
missed work. Work assigned prior to an absence us due when the student returns;
otherwise, the assignment is considered late (See Student Handbook).
Late work- A one-day limit will be allowed for late assignments. There will be up to a 30%
penalty for the first day assignment is late (See Student Handbook).
Class Rules
Be on time & come prepared to class
Respect teacher, property and each other at all times
Follow directions
Keep the classroom neat and clean
Students are dismissed by the teacher- not the bell
Be on task
Consequences
1st time:
A warning will be given
2nd time:
30 seconds after class
3rd time:
Loss of privileges and parent phone call
4th time:
Referral
***Serious infractions will result in automatic office referral.
***Computer hacking and/or damaging computer equipment will also result in automatic
office referral.
REMINDER: DRUG DETECTION DOGS ARE PRESENT ON CAMPUS.
Materials needed for class
Composition Notebook
Pen (only black or blue is acceptable) & Pencil