Selling magazine
subscriptions
with Easons.com
 Eason will introduce magazine
subscriptions to their online offering
through www.Easons.com
 Eason is perfectly placed to provide
magazine subscriptions to the growing
number of consumers who prefer to
subscribe and buy products online
 Eason want to offer Irish magazine
subscriptions
 iSUBSCRiBE is providing them with the
back end system to pass orders and
payments to publishers
 iSUBSCRiBE is providing UK titles
WHO IS iSUBSCRiBE?
 The UK’s leading and most comprehensive
online magazine & newspaper subscription
store
 UK business established in 2004 with
market leading operations in Australia and
New Zealand
 Representing 470 UK publishers and
featuring over 2,500 consumer, business
and specialist magazine titles, as well as
newspapers and magazines from abroad.
 Every genre is covered from lifestyle and
fashion, news and entertainment to science
and sport
 There is no other online company in the UK
that offers this breadth of titles.
WHO IS ISUBSCRIBE?
 Independently owned with no publisher
ownership resulting in iSUBSCRiBE
representing all publishers in the market
equally
 PCI Data Security compliant. Verified by
Visa & Mastercard active for all
transactions
 Customer Service run inhouse
 Sold 130,000 subscriptions in the UK and
250,000 in Australia & New Zealand (2013)
 Average customer is 30 – 55
 Slightly more female customers
 50% of orders are gift subscriptions
MARKETING ROUTES
 Eason want to offer subscriptions for both
Irish and other publishers
 iSUBSCRiBE generates subscriptions for
publishers
 Once a title is on iSUBSCRiBE, the
publisher chooses:
 The offer price
 Which routes the title is sold through
 Orders are passed from Eason into the
iSUBSCRiBE system
 iSUBSCRiBE distribute orders to
publishers fulfilment points weekly.
 Publishers receive weekly payments into
designated bank accounts
FINANCIALS
 The commission for all subscriptions is:
 25% of the offer price
 2.5% credit/debit card processing fee
 The publisher sets the price that a
subscription is sold at
 The iSUBSCRiBE system converts into £
Sterling, as it does for all currencies
 The product feed into Eason will be in
Euros
 Orders are passed back to iSUBSCRiBE
 Weekly remittances are paid to publishers
– the offer price minus the 25%
commission and 2.5% card processing fee
 All payments in £ Sterling
The Process
NEXT STEPS
 To sign up to Easons.com:
 iSUBSCRiBE Agreement
 Contract
 New Publisher Form
 Publisher details
 Fulfilment details
 Banking details
 Customer service details
 New Title Form
 Pricing
 Title description
 Titles will sent to Easons.com
THANK YOU