Effective services marketing is a complex
process that involves many different
strategies, skills, and tasks.
 One of the greatest challenges of
providing quality service is to continually
promote nutritional knowledge and
healthier living to the customers.

Customer excellence: Focuses on retaining loyal
customers and excellent customer service.
 Operational excellence: Achieved through
efficient operations and excellent supply chain
and human resource management.
 Product excellence: Having products with high
perceived value and effective branding and
positioning.
 Locational excellence: Having a good physical
location and internet presence.


Get the restaurants involved.
◦ Healthy juice menu
◦ Blend your own juices
◦ Blend your own cocktails

Gyms, hotels and offices.

Make juicing fun! - blend your own way
campaign.
Growth

Growth plan

Advantages.

Disadvantages.
Globalization

International Associates ( suppliers).

Global marketing strategy.
◦ advantages
◦ Disadvantages

The right product the right place.

Sell franchise to natives in our market.
Short Term Goals

Ensure staff’s basic needs are satisfied.

Massive advertising campaign.

Launch subsidiary juice and sauce bars.

Product awareness in the market.

Design product to be eco friendly.
Long Term Goals

To become the world’s largest supplier of
blenders.

Have a subsidiary juice and sauce bar
franchise.

Ensure everyone live a healthy lifestyle.

Transform into a franchiser after five years.
Organizational Chart
Year one
Organizational Chart
Year five
Corporate Social Responsibility
• Increase business for the farming industry.
• Improve agriculture
• Improve lifestyles of all stakeholders and their
families.
Social Audit Watch Dogs

Who are they?

Why do we have to be mindful of them?

How are they important to us?
Conclusion
Our products & services
 Distribution

 Restaurants, Gyms, Retailers

Marketing strategy
 Promote health and nutrition
CSR & Public Image
 Our mission and vision
