Persuasive
Speeches
Chapter 16 Recap/Lecture
Your next speech….
Monday, April 4th and Wednesday, April 6th
Tuesday, April 5th and Thursday, April 7th
Speech sign ups week before
Research required: at least 4 sources (with
citations)
Areas of Focus: EVERYTHING
Materials: Outline & note cards
Visual aid: PowerPoint (emailed to
powerpoints2goldman@gmail.com by 8 a.m. on
the day of your presentation; also bring a back up
copy)
We will discuss use of PowerPoint next week
http://faculty.gordonstate.edu/agoldman/Public%20Sp
eaking.htm
Informative vs. Persuasive
Knowledge
and Understanding vs.
Attempting to change or convince
Similarities: clear and concise, organized,
strong delivery, ethical, credible,
appropriate use of language
Importance/Role of Persuasion
Persuasive
speech: ‘attempting to create,
reinforce, or change your audience’s
beliefs or actions’ (p. 300)
Understanding persuasion—important for
speakers and listeners
Speaker as advocate
Ethical Persuasion
Ethical
goals and methods
Avoid subtle and blatant dishonesty
Power of language
‘learn about all sides of issue and
competing viewpoints’ (p. 301)
Persuasion as Psychological
Process
2 or more viewpoints; competing or different
angle/degree
Degrees of Persuasion
Strongly opposed -------------- Strongly in favor
Audience analysis/centeredness
knowledge AND attitude
Mental dialogue (give and take) with
audience
Set realistic goals
Will everyone change their beliefs/opinions after
hearing one speech?
Target Audiences; Audience
Centeredness
Advertising
= big example of persuasion
and targeting audiences
Check out these ads; what’s the
persuasive message & who is the target
audience?
Types of Persuasive Speeches
Persuasive
speeches on
Questions of Fact
Questions of Value
Questions of Policy
Addressing Questions of Fact
True
answer exists; may not have enough
information yet
Inconclusive info
Speculations and Predictions
Choose
side -- present those facts,
persuasively
Popular org. pattern – Topical
Main points = reasons to agree
Addressing Questions of Value
Includes
facts; Demands value judgments
Right or wrong? Good or bad? Moral or
immoral? Fair or unfair?
Pick a side; justify your claim
Standards for the value judgment?
Popular
org. pattern – Topical
Establish the standards apply the
standards
Addressing Questions of Policy
Course of action – should or shouldn’t be
taken
Can include questions of fact and/or value;
step further by deciding what should be done
Passive agreement vs. Immediate action
Convincing that something should be done vs.
Convincing someone to do what should be
done (specific call to action)
Must identify need, plan, and practicality
Addressing Questions of Policy
Popular org. patterns
Problem-Solution Order
Problem-Cause-Solution Order
Identify the problem analyze cause of problem
solution to problem
Comparative Advantages Order
Need/seriousness of problem plan for solving the
problem/practicality
Each main point = why your solution is better than
others
Monroe’s Motivated Sequence (MMS)
Attention, need, satisfaction, visualization, action
Will practice next class (SW#14)
Speech Workshop #13
Topic Plan and Audience Analysis
Speech Workshop #14
Due Monday, 3/21 for MW class (and Tuesday, 3/22 for TR
class)
Find an example of a (short) EFFECTIVE or
INEFFECTIVE persuasive speech
Bring in a typed 1 page, double-spaced
document with the following
Link to speech
Explanation of why it was effective or ineffective
You must comment on the speaker’s persuasive
technique, organization, and delivery
Should be at least half a page
Type your name in the top left corner and then
start the content. Use size 12, Times New Roman,
1 inch margins.
Be prepared to pull up the link in class and
discuss
0
