Assumption College GAME AMA
Collegiate Chapter
Constitution Form B
PREAMBLE
Whereas we believe that a group of college students interested in the field of marketing should organize
for mutual benefit, we hereby establish a collegiate chapter of the American Marketing Association
(AMA) which shall be known as Greyhound Association for Marketing Enrichment (GAME) at
Assumption College.
ARTICLE I. PURPOSE
SECTION 1. The purpose of the GAME Collegiate Chapter of the American Marketing Association
shall be:
a.
b.
c.
d.
e.
f.
g.
h.
To study and research the field of marketing;
To develop sound thinking in marketing theory and more exact knowledge and definition of
marketing principles;
To improve the methods and techniques of marketing research;
To follow progress in marketing through the publication of outstanding material;
To complete business-related community service outreach as a club;
To encourage and uphold sound, honest practices, and to keep marketing operations to a high
ethical standard;
To provide non-marketing majors with an opportunity to still study this field, as marketing in
general, as well as learning to marketing oneself, is relevant to anyone and everyone;
To promote friendly relations between students, faculty, and businesses.
ARTICLE II. MEMBERSHIP
SECTION 1. Membership shall be open to undergraduate students of any major who are interested in
marketing.
SECTION 2. Any individual approved for membership to GAME must become a member of the
American Marketing Association. AMA registration is available both online and through mail, as
presented at meetings and on our GAME website.
ARTICLE III. BOARD OF DIRECTORS
SECTION 1. The Board of Directors shall be the Faculty Advisor, President, VP of Communications,
VP of Brand Management, VP of Membership, VP of Fundraising, VP of Competitions, VP of
Technology, VP of Finance, and VP of Sports Promotions. If necessary, the Faculty Advisor and
President may deem any additional club members to the Board of Directors at any point during the
year.
SECTION 2. The board of directors shall be elected in the spring of each year to serve the following
year. The Faculty Advisor shall be chosen as provided in Article V.
SECTION 3. All elected officers shall be chosen by secret ballot, and nominations shall be made from
the floor, self-nomination is permitted. The candidates receiving a plurality of all votes cast shall be
elected.
SECTION 4. Any board member or other elected officer who fails to fulfill the terms of office or to serve
in an agreed-upon official capacity may be removed. Such action shall be effective only upon a majority
vote of the board of directors taken at an official meeting called for such purpose.
ARTICLE IV. DUTIES OF THE BOARD OF DIRECTORS
SECTION 1. The President is responsible for overseeing and communicating with each Executive
Board member in order to verify these leaders are carrying out their specific duties and staying in line
with the objectives of the mission statement. In doing so, the President leads the effort to complete
both the chapter plan and the annual report. If at any time a board member appears to be “slipping,”
and not completely his or her role to the fullest, it is the duty of the President to address the issue and
find a suitable solution. At meetings, the President takes charge, sending out a reminder email in
advance to all club members, preparing the agenda, keeping up spirits, and watching the clock.
Maintaining an enjoyable, productive, worthwhile environment at all times falls to the President.
SECTION 2. The VP of Communications is in charge of setting up all the year’s programs and events,
including guest speakers, field trips, and professional development workshops in conjunction with the
college’s Career Services Center. This executive will work alongside the club’s advisor to select and
schedule such events as far in advance as possible. This also incorporates organizing the logistics:
booking lecture halls for presentations, coordinating carpools for off-site field trips, and researching the
highlighted individuals and organizations in advance. To ensure success and attendance, the VP of
Communications should consequently contact professors asking them to notify students of the
upcoming event, as well as reach out to related clubs on campus to invite their members.
SECTION 3. The main focus of the VP of Brand Management is social media. Not only will this
executive be expected to regularly update the club’s existing Facebook, Twitter, and LinkedIn accounts,
but for the 2013-2014 semesters, this VP will also be looked upon to initiate a GAME Instagram
account. This will then entail taking creative photos at all events. Through this VP’s hard work, it is
hopeful that all social media platforms will increase in following and come together to generate a
greater presence for GAME on campus. Prior to the start of this school year, the VP of Brand
Management will also design a more artistic, exciting GAME logo. Our previous logo was simple and
not attention grabbing; as the club develops, we want the logo to develop as well.
SECTION 4. The VP of Membership will be responsible for recruiting students to join GAME. Not
only do we want new members to attend meetings, but we also want them to officially register and pay
for AMA. Gaining these members involves creating "buzz" about GAME on campus. To do so, this
executive should modify the existing PowerPoint presentation, and schedule times for the other eboard
members to present it to classes on campus. This year, we’re specifically looking to reach beyond
marketing majors when bringing in new members. Any student can benefit from the professional
experience this club offers, and it is the VP of Membership’s job to point that out. Reaching out to
professors asking them to provide the names of students they believe would add value to the chapter is
likewise a beneficial recruitment tactic.
SECTION 5. The VP of Fundraising will consult all club members to come up with exciting, moneygenerating fundraising ideas. In order to afford New Orleans fees, tshirts and subsequent swag, food
for meetings, and an end-of-year dinner celebration for the executive board, fundraising is essential.
With such an extensive number of clubs on campus, this executive needs to generate unique, innovative
fundraiser ideas that will allow GAME to stand out amongst the crowd, and hopefully earn more money
in return. A large portion of this role will entail fully advertising each fundraiser in advance, and
setting measurable, monetary goals for fundraisers, so as to deem them successes or failures.
SECTION 6. The primary role of the VP of Competitions is to head up GAME’s participation in the
AMA Case Competition. It is essential to organize a committed student group that will devote both
time and effort to the case, as well as develop a schedule that guarantees successful, on-time
completion. Finding new ways to utilize free, on-campus resources, such as professors and the
Academic Support Center, which could prove beneficial to this competition will also fall under this
executive’s discretion. In addition, this VP will arrange smaller sub-groups of GAME members to
participate in other AMA competitions, allowing them to feel like worthwhile assets to the group.
SECTION 7. The VP of Technology will focus primarily on the chapter’s website. Although a GAME
webpage has already been established, it is dated and in need of re-working. This executive will lead
the renovation effort, and upon completion, make sure the site is further integrated into meetings. It is
our goal to have this page completely modified and up-to-date in time for the AMA website competition
submission. Furthermore, the VP of Technology will be responsible for brainstorming and
incorporating other uses of modern technology, such as Skype, into the year’s agenda.
SECTION 8. The VP of Finance is accountable for the flow of all money into and out of the chapter.
This begins immediately in the fall with requesting funds from SGA and collecting the required club
dues from each member. Once these funds have been accumulated, the VP of Finance will: track how
much money is earned from each fundraiser, reimburse any club member who spends his or her own
money on an event, purchase food for meetings, and decide upon appropriate thank you gifts for guest
speakers. This executive will also be expected to spearhead the annual t-shirt order as early on in first
semester as possible. If sufficient money is raised, the VP of Finance will be able to organize the
purchase of additional GAME swag for committed members. The budget should be kept up-to-date at
all times, and the introduction of each general meeting will involve a brief report of any updates to this
budget.
SECTION 9. The VP of Sports Promotions is a new position to the Executive Board, and likely a
position that will always be filled by a varsity athlete. As of the 2013 – 2014 academic year, GAME will
include a sports committee in response to popularity of the Sports Marketing and Sports Management
courses on campus. The VP of Sports Promotions will work closely with the Athletics Department to
raise awareness for our Greyhound teams and their corresponding sponsorship events, like March
Madness. Currently, little marketing is done for such an extensive number of on-campus “home”
games. It is our goal that through creating this position, GAME will be able to assist Athletics in
increasing the number of student attendees at these games. This year specifically, this VP will work to
develop and strengthen a relationship between the Business and Athletics Departments. Moreover,
this particular committee understands the importance and value of varsity athletic commitments, and
will be serve as another outlet for athletes to get involved in other ways on campus.
ARTICLE V. FACULTY ADVISOR
SECTION 1. The administration of the college/university shall appoint a faculty advisor who will be
the personal representative of the administration. The faculty advisor must be a professional member
of the Association. In schools where the chapter may select its own advisor, this should be done in
conjunction with and approved by the administration of the college/university.
SECTION 2. The advisor will serve for at least one full school year, shall attend the meetings of the
collegiate chapter, and shall aid and advise the group on matters under consideration.
SECTION 3. The faculty advisor shall be responsible for the continuity of records and other property of
the collegiate chapter.
SECTION 4. Additional faculty members may be asked to join the appointed faculty advisor whenever
the tasks involved make it feasible to have additional faculty representation. (However, only one
member of the faculty may vote as a board member as indicated in Section 1, that person being the
designated faculty advisor.)
SECTION 5. The faculty advisor shall be the official contact with the American Marketing Association
Headquarters.
ARTICLE VI. COMMITTEES
SECTION 1. Each member of the Board of Directors will be assigned several general club members
assist him or her. More specifically than this, however, we have developed four committees for the
2013 – 2014 academic year to address four major areas of importance and improvement for our club:
case competition, fundraising, sports, community service. Committee members will aid their leader on
specific projects, provide detailed input and feedback when asked, and assist in whatever additional
ways deemed necessary to GAME’s success.
SECTION 3. As a chapter of the American Marketing Association, GAME always sends several club
members—generally current Directors or likely Directors for the following year—to the AMA’s annual
Collegiate Conference in New Orleans each April. In order to send more members to the conference, as
well as subsidize the cost, GAME has initiated a fundraising committee, which will be organized and
led by the VP of Fundraising.
SECTION 3. The AMA sponsors an annual competition for all their collegiate chapters nationally. In
August, the AMA releases an extensive case study for an actual, well-known company, and from
September through December, students work on their college’s submission. This year’s case is for The
Hershey Company, and it will be the second year in a row that GAME participates fully in the project.
Students who choose to be part of the case team devote about six hours a week to this project
(not including other GAME events and general meetings), so clearly, it’s a major commitment.
SECTION 4. As of the 2013 – 2014 academic year, GAME will now include a new sports committee, in
response to the growing enrollment and popularity of the Sports Marketing and Sports Management
courses on campus. This committee will work closely with the Athletics Department administrators
and personnel to develop and strength the relationship between Athletics and the Business
Department. More specifically, this committee will work to promote and increase attendance at oncampus games for all varsity sports teams, as well as related, Athletics sponsored events.
SECTION 5. As of the 2013 – 2014 academic year, GAME will also now include a community service
committee, as club community service, particularly business-related service, is a requirement for all
AMA chapters. This fall, the committee will specifically be working to assist Assumption’s already
existing Sustainability Club, who is looking for marketing assistance in promoting recycling on campus.
Beyond normal means of promotion, we’ll also be writing and filming a brief two minute video for the
Sustainability Club, to then be displayed both on the GAME website and Assumption College website.
ARTICLE VII. RECORDS
SECTION 1. The records of GAME—the Assumption College Collegiate Chapter of the AMA—shall
consist of: an attendance book (updated at each meeting and event by the VP of Membership),
membership records (the master membership information database, updated by either the President or
VP of Membership), and financial records (updated when necessary by the VP of Finance).
SECTION 2. The Board of Directors will take notes at all general meetings. These notes will be sent to
the President following the meeting, and compiled into one master set of notes, saved as a reference on
the President’s computer in the event they’re needed for reference in the future.
ARTICLE VIII. BYLAWS AND AMENDMENT
SECTION 1. The constitution, together with the bylaws, shall constitute the operating basis of the
chapter.
SECTION 2. The constitution may be amended by a majority vote of the members present, with proper
notification having first been given to the entire membership.
SECTION 3. Bylaws may be added or amended by a majority vote of the members present, with proper
notification having first been given to the entire membership.
BYLAWS OF THE ASSUMPTION COLLEGE COLLEGIATE CHAPTER
NUMBER 1. The collegiate chapter will be responsible for renewing its charter with the
American Marketing Association each year. Upon notification by the Association, the chapter
will submit the following to renew its affiliation:
*
*
*
*
*
*
10 AMA student member minimum
Collegiate Chapter Officer Report Form
Chapter Plan
Annual Report
Update of the chapter constitution
Other items as required by the Association
These items are considered to be AMA policy and must be included in the constitution and
followed by the collegiate chapter.
NUMBER 2. Assumption College Collegiate Chapter's dues shall be $57 per year. AMA
receives $47 directly from each member. $10 is for local chapter dues and is paid to the vice
president of finance, whose responsibility it will be to properly record payment, deposit dues to
SGA, and assure accurate recording to GAME’s account.
NUMBER 3. A copy of the constitution of the Assumption College Collegiate Chapter shall be
provided for each member of the board of directors. The constitution will be reviewed annually
to ensure that it is in keeping with the needs and activities of the collegiate chapter.
NUMBER 4. The number, location and times of meetings shall be determined by the board of
directors. Notice of all such meetings shall be communicated via Facebook, Houndmail, and
other sources to all members not less than two days in advance of the date set for the meeting.
Date approved by the chapter: ________September 23, 2013________________________
SUBMITTED BY
Maureen Quirk, Class of 2014
GAME President
Signature of President
Board of Directors:
Maureen Quirk, President
Andrea Dillon, VP of Communications
Paige Gilet, VP of Brand Management
Allie Ferreira, VP of Membership
Alex White, VP of Fundraising
Sean Ryan, VP of Competitions
Taylor Dimmick, VP of Technology
Matt Fratini, VP of Finance
Lauren Neilan, VP of Sports Promotions
Cary J. LeBlanc, Ph.D.
GAME Faculty Advisor
Signature of Faculty Advisor