Event: World B2B Marketing Chief Congress 2016: —Artist vs. Scientist, Maturity Speaks Louder Date: Jan 20th –Jan 22nd, 2015 Venue: Shanghai Organizer: Global ConsignIndex World B2B Marketing Chief Congress 2016 is the Boot Camp to find your passion of marketing again. This year, it is nothing about KPI, it is all about you. Organized by Global ConsignIndex, the leading B2B marketing communication service provider in Asia Pacific, this year’s congress will present more than 105 Keynote Speakers and attract over 400 senior B2B marketers from world leading enterprises to participate. Marketing’s maturity comprises targeting, engagement, conversion, analysis, and technology—the areas in which modern marketers most need to excel to engage their more capable and sophisticated buyers. A Modern marketer go through the stage from Novice, Developing, Experienced and eventually to Modern marketers. The correlation between modern marketing practices and business success is very strong. Companies that embrace modern marketing processes outperform peers and competitors on key business performance indicators, including revenue growth, market share, and workplace excellence.” Once in a year, B2B marketers need an occasion away from your Day-2-Day work and get reunited with peers to share, learn and network. World B2B Marketing Chief Congress 2016 is where you find your passion of marketing again. It’s nothing about KPI, it is all about you. As the boot camp, event agenda of Jan 20th will present strategic marketing keynotes from A.T. Kearney, Polyone, Grant Thornton, CA Technologies, Cisco System, Telstra and Texas Instruments. The speakers will blow your mind with their years of experiences and incomparable marketing innovations. From Jan 21st to Jan 22nd, World B2B Marketing Chief Congress will further your dream trip to become B2B modern marketers. There are 12 themed tracks to enlighten your way of B2B marketing. Be Scientist vs. Be Artist Business Support vs. Marketing Maturity Old School Marketing vs. New School Marketing Marketing Avenger vs. Marketing Automation Marcom& PR vs. Marketing Mix CMO Study vs. CMO Agenda Featured cases include: Transfer Sales-Driven to Marketing-Driven Data- ABB Disruptive Selling: Success is no longer with sales solution but with insights in B2B complex relationship- BASSETTI Event 2020: sponsorship? Leads Generation? Lifecycle Management? Branding? - Natus Busway How B2B survive& fly in O2O age? - Thermo Fisher Corporate communication as lever to protect and manage the company’s reputation by seizing the right opportunities - Scania Teach me how! Critical skills you need to be your company’s next CMO Leader? – TE Connectivity User Experience marketing in definition, value and tool: give them something to talk aboutHoneywell UOP Moving up the marketing maturity with data: collection, analytics, definition and reporting on the performance of key metrics, performance indicators and goals- Alcatel Lucent Go Mobile: Creating a winning mobile marketing ecosystem – Philips Gamification for B2B: With smart appliance, social and mobile, B2B can be fun for business partners and drive revenue stream - Electrolux When every moment matters: apply a marketing mindset to customer service - Giti …etc… To know more event details, please visit http://www.consignindex.com/cc2016 Or contact us for event participation: Mac Su: 86 21.5631 3008/ macs@consignindex.com Note: You can use “CMO Asia” to re-deem a 10% discount upon registration.