DIRECT MARKETING
IT4Everybody
Saket Kandoi
Tanja Janjilovic
Katarina Matkovic
Jusa Neza Mihelcic
Jessica Dávila
Kaja Vidic
ABOUT THE COMPANY
•
our services include:
 IT support
 Web design & Web development
 Cloud services
 Software packages to suit small businesses
•
we help businesses and home users tackle all sorts of problems that
arise in the world of technology and computers
SERVICES
IT Support Services
– On-Site Support
– Computer Repair Services
– Purchase Consultancy
Web Design & Development
– Website Development
– E Commerce Website Design
– SEO & SEM Solutions
SERVICES
Software
– CRM
• Improve Sales Performance
• Plan, execute and audit more targeted marketing campaigns
• Efficiently resolve customer issues
– Accounting Software
• Customised accounting software
• Easy accounting demonstration and half day consultation
SERVICES
Cloud Services
• All data is held on highly secure and reliable servers
• Any device, from anywhere in the world
• Data is replicated
– 4 data centres,
– 4 different continents
• Personal service
THE APPEARANCE OF OUR WEB PAGE
About us
Our services
Contact us
Testimonials
Breaking down the Search Engine
Paid Listings
Organic Search
Paid Listings
Why Search Engine Optimization ?
What are the Factors in Play?
Content
Relevance
Content
Accessibility
Content
Authority
What are the Factors in Play?
On Page SEO
Content
Relevance
Off Page SEO
Content
Accessibility
Content
Authority
Content
Relevance
Content
Accessibility
Content
Authority
How to Improve Content Relevance
• Is my content adapted to how
is searching?
Relevant SEO Techniques
• Keyword Analysis
• Optimising page content
• Optimising source code
consumer
Keyword Analysis
• Think like Customers
• Determine what are the keywords you want to
optimize for with Keyword Analysis Tool
• Key is to include keywords while making the text
readable
• Its more of an ART!
» So we let our friends do it !!
Improving Content Relevance
- How to write SEO-friendly Content• Use words first, pictures second
• Make important words more prominent
• Break up the copy (Chuks of text with
subheadings)
• Page length matters (Google optimum: about
950 words)
IT Support and Web Design
& Development in Lille
Headline
All the IT Support combining in one of the best
IT companies in Lille.
Sub - headline
Welcome to the IT4Everybody Website. We are a Lille
based company. Our services include IT support, Web
design & Web development, Cloud Service and
Software packages to suit small businesses.
Bold Text
We help businesses and home users tackle all sorts of problems that
arise in the world of technology and computers.
This website is a resource of regularly updated recommendations. We
hope you find it useful and for more technical tips and tricks, please
also visit our Blog.
Improving Content Relevance
- Optimizing Page Source Code • General idea: search engine crawlers (spiders)
scan specific HTML tags for information they use
in indexing a page
• Optimize by using your keywords here!
• Main Elements:
<TITLE> Tags | <META> Tags | Header Tags <H1>, <H2>
IP Support Company in Lille
Title tags
www.IT4Everybody.webs.com/IT-Support
IT4Everybody includes highly quality IT Support, Web Design &
Development, Cloud Service and Software packages.
Meta
description
Basic “Tags” Rules
- <TITLE> Tags • Include most important keywords
• E.g. www.IT4Everybody.webs.com
• Aim for 3 to 10 words in total (max. 64
characters)
• Use “-” or “|” separate page name from the
keywords
• IT4Everybody | IT Solutions in Lille
<META> Tags
Header Tags: <H1> and <H2>
<IMG> Tags for images
• Pay attention to image file names!
Content
Relevance
Content
Accessibilit
y
Content
Authority
How to Improve Content Accessibility
• How easy it is to find and use the
website?
Relevant Tools
•
•
•
•
•
Optimising Website Structure, Clarity of Menus
Search engine submission
URL Formats
XML Site Map
Using Robots.txt
URL Format and Structure
• Keywords should appear in the URL
• A URL which means something is always
better than URL without meaning
•
•
http://www.amazon.in/s/ref=amb_link_176832167_2?ie=UTF8&bbn=3263014031&rh=i%3A
electronics%2Cn%3A976419031%2Cn%3A!976420031%2Cn%3A3150026031%2Cn%3A31500
28031%2Cn%3A3263014031%2Cn%3A1374351031&pf_rd_m=A1VBAL9TL5WCBF&pf_rd_s
http://www.amazon.in/mobile_phones or http://www.amazon.in/CheapMobilePhones
Search Engine Submission
• www.google.com/addurl
Include a Robots.txt file
• Web site owners use the /robots.txt file to give instructions
about their site to web robots; this is called The Robots
Exclusion Protocol.
• It works likes this: a robot wants to vists a Web site URL, say
http://www.example.com/welcome.html. Before it does so, it
firsts checks for http://www.example.com/robots.txt
Use Site Map
• A site map is a list of pages of a web site
accessible to crawlers or users
• An XML Sitemap is a structured format that a
user doesn't need to see, but it tells the
search engine about the pages in your site,
their relative importance to each
other, and how often they are updated.
Thank you for your attention!