SHUTTERFLY PARTNERS WITH OLIVIA PALERMO, BRIT MORIN
AND MICHELLE WORKMAN FOR SECOND ANNUAL
SHUTTERFLY BY DESIGN HOME DÉCOR EXPERIENCE
Designers Bring Three Unique Aesthetics to
Transform Living Room Spaces
REDWOOD CITY, Calif. – June 26, 2014 – Shutterfly, the market leader in digital personalized photo products
and services, partnered with Olivia Palermo, Brit Morin and Michelle Workman to design an inspiring home
décor experience that showcased Shutterfly’s suite of products. Each designer was given a 200-square-foot
living room and was invited to let their imagination run wild as they transformed the rooms into distinctive living
spaces with hand-picked furnishings, carefully-curated accents and personalized Shutterfly home décor
offerings. For one day only, Shutterfly by Design featured these exquisite spaces which included Shutterfly’s
full-range of customizable photo products, including metal prints, wood wall art, glass prints, decorative pillows,
decals, dishware, table runners, blankets, and more.
Olivia Palermo – internationally-recognized fashion insider and entrepreneur – seamlessly incorporated her
fashion-forward sense of style into the interior design space with a muted color palette, gold accents and sleek
silhouettes for an all-around contemporary feel. She brought her fashion inspiration to life with product featuring
her own sketches and textures and patterns throughout the room inspired by the runway.
“Building a room is like building a wardrobe – start with the basic, classic items and add interesting and unusual
little touches throughout, like throw pillows, wall hangings and artwork accumulated on your travels and
everyday life,” said Palermo. “Working with Shutterfly has allowed me to push the boundaries and think about
how I can create my own unique accent pieces with the sketches, images and visuals that inspire me on a daily
basis.”
Brit Morin – DIY expert and founder and CEO of Brit + Co. – created a modern living room by pairing solid,
neutral mid-century furniture with cheerful pops of color, geometric patterns, bright photography, and a myriad of
textures. She produced a cohesive design by repeating bold patterns and color palettes throughout the room.
Morin also incorporated a number of unique do-it-yourself projects that transformed everyday materials and
furnishings into eye-catching works of art, including a washi wallpaper installation, coffee tables made with
Shutterfly’s wood wall art, and a console transformed with one-of-a-kind Shutterfly decals.
“We’re all artists and we all have the potential to bring our creative visions to life. That’s why I love Shutterfly –
the site allows anyone to turn a blank canvas print or a clear piece of glass into a work of art,” said Morin. “In
my living room, I used Shutterfly to turn a variety of images - including drawings, vector patterns and
photographs - into decorative pieces, and then I’ve personalized it further with fun DIY projects on top of that!”
Michelle Workman – considered one of interior design’s top tastemakers, who’s put her stamp on the homes of
Hollywood A-listers (Jennifer Lopez, John Travolta, Kirstie Alley), top Silicon Valley execs and Manhattan
philanthropists – created an elegant and sophisticated living space. She paired rich, dark colors with bright reds
and pinks for a unique juxtaposition. Workman added her own flare to the space by mixing traditional furniture
with rich patterns, Chinoiserie imagery, and faux wallpaper created with Shutterfly’s acrylic prints for a dramatic
and attention-grabbing effect.
“Photos and images have the potential to completely transform a room. I’m always on the lookout for unique
artwork and interesting photos from past and present to add extra depth and communicate the personality of the
client,” said Workman. “I love using Shutterfly to come up with new and inventive ways to display these images
and help tell the story of my client’s life. I even had my own ‘Debauched Debutante’ photo shoot just so I could
have some fun with photography and experiment with all of the different printing options and mediums.”
In addition to the rooms decorated by Palermo, Morin and Workman, Shutterfly’s design team created a
Bohemian outdoor movie space, a nautical bathroom and a colorful studio apartment decked out for the
holidays. Bloggers Kim Stoegbauer from The Tomkat Studio and Jennifer Hadfield from Tatertots and Jello
combined their creative visions to design a shabby chic nursery with a warm and inviting pink and gray color
scheme.
To learn more about Shutterfly’s home décor offerings, please visit www.shutterfly.com. To learn more about
Shutterfly by Design, please visit www.shutterflybydesign.com.
About Shutterfly
Shutterfly is the market leader in digital personalized photo products and services. Shutterfly helps customers
turn their precious memories into lasting keepsakes with its award-winning photo books, personalized holiday
cards, announcements, invitations, and stationery, as well as custom home décor products and unique photo
gifts. The company currently serves millions of customers who benefit from free, unlimited secure storage and a
100 percent happiness guarantee. For more information about Shutterfly visit www.shutterfly.com.
Shutterfly is part of the Shutterfly, Inc. family of premium lifestyle brands which includes: Shutterfly, Tiny Prints,
Wedding Paper Divas, Treat , MyPublisher, ThisLife and BorrowLenses. For more information on Shutterfly, Inc.
(NASDAQ:SFLY), visit www.shutterflyinc.com.
Follow Shutterfly on social media. Facebook: www.facebook.com/shutterfly | Twitter: @Shutterfly | Instagram:
@Shutterfly | Hashtag: #ShutterflyByDesign
Media Kit: www.ShutterflyByDesign.com
Media Contacts:
Corina Standiford, Shutterfly
(650) 610-5427
cstandiford@shutterfly.com
Abi O’Donnell, Sunshine Sachs
Charlie Guadano, Sunshine Sachs
(212) 691-2800
odonnell@sunshinesachs.com
guadano@sunshinesachs.com