Credit Union Auto Club
Program Overview
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What is Credit Union Auto Club?
• Created exclusively for credit union members
• Provides unparalleled service and unprecedented value in roadside
assistance
– From little incidents like being locked out of a vehicle to bigger troubles like needing a
tow truck, Credit Union Auto Club keeps members moving on the road
• Members are covered in any non-commercial vehicle they travel
• Professional customer service team 24/7/365 to assist members
– Nearly 38,000 service providers across the U.S. and Canada
– To add a service provider email: vendorrelationsdept@autoknight.com
• Credit Union Auto Club is powered by Auto Knight Motor Club, a wholly
owned company of Fortegra Financial
– Fortegra Financial is a NYSE listed company (Symbol: FRF) headquartered in Jacksonville,
FL with a 40 year unblemished record of service delivery and claims payments
• Credit unions are eligible to receive marketing reimbursements when
members purchase memberships in Credit Union Auto Club
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Plan Benefits
Service
Description
Benefit
Emergency Roadside Assistance
Service call to member’s disabled vehicle including; tire change, jump
start, fuel, breakdown, mechanical impairment
INCLUDED – SIGN AND DRIVE
Up to $75.00 benefit maximum
Emergency Tow and/or
Extrication
Service call to tow and/or extricate member’s disable vehicle. 10 mile
tow range or up to maximum benefit.
INCLUDED – SIGN AND DRIVE
Up to $75.00 benefit maximum
Emergency Lockout
Serviceperson or locksmith service call to open locked vehicle
Flat Tire Repair
Flat tire repair expense
Fuel Delivery Service
Delivery of fuel to member’s vehicle, fuel charges apply
Emergency Ambulance Service
Ambulance fees to transport member from vehicle accident to hospital
Travel Interruption Protection
Lodging or journey continuation while your car is being repaired or if
your car becomes disabled more than 100 miles from home.
Member contacts customer service and requests maps showing the
best route to any destination in the U.S. or Canada
Fees paid to your attorney to defend you in court on traffic ticket
INCLUDED – SIGN AND DRIVE
Up to $75.00 benefit maximum
Up to $15.00 benefit
Reimbursed expense
Up to $15.00 benefit
Reimbursed expense
Up to $150.00 benefit
Reimbursed expense
Up to $300.00
Reimbursed expense
FREE
Map Service
Traffic Court Defense
Legal Fees
Fees paid to your attorney to collect for damage and/or personal
injuries sustained by you in a car accident
$100.00
Reimbursed expense
$100.00
Reimbursed expense
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Plan Pricing
Each plan price is for a 12-month period with automatic renewal option
Plan Type
Price
Individual
$47.00
Individual + 1*
$58.00
Family (up to 4)*
$69.00
Family +1 (up to 5)*
$80.00
Family +2 (up to 6)*
$91.00
Family plans
offer the best
value!
*Drivers residing in the same household.
Drivers are covered in any vehicle they travel.
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Plan Comparison
Plan
Individual (Annual)
Individual + 1
Family Plan (up to 4 people)
Family Plan (up to 5 people)
Family Plan (up to 6 people)
Sign Up Fee
Benefits
Emergency Road Assistance – tire change,
jump start, fuel, mechanical impairment
Fuel Delivery Service
Emergency Tow or extrication/winching
Travel Interruption Protection
Limited Legal Fee Reimbursement
Vehicle Lock-Out
Travel Materials (Maps)
Emergency Ambulance
AAA (Standard)
$51.00
$77.00
$129.00
$155.00
$181.00
$15.00
Credit Union
Auto Club
$47.00
$58.00
$69.00
$80.00
$91.00
$0.00
Included
At Cost of Fuel
Included
tow up to 5 miles
Up to $600
Up to $500
Included
Up to $50 benefit
Free
NA
Included
At Cost of Fuel
Included
tow up to 10 miles
Up to $300
Up to $200
Included
Up to $75 benefit
Free
$150
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Member Experience
Member is directed to
the LMCU Auto Club
page.
Member auto
renewed prior to
expiration
Member enrolls
online via credit union
marketing efforts.*
Member utilizes
benefits as necessary.
Member receives PDF
of temporary
membership card on
screen.
* Payment options include credit
union debit and credit card
Membership kit with
membership card and
welcome letter arrives
in 5-7 days.
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LMCU Landing Page
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Credit Union Auto Club Microsite
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Membership Card/Welcome Kit
• Members will receive a temporary PDF membership card on screen
immediately following enrollment
• Members will receive their welcome kit within 5-7 business days
after initial enrollment
• Welcome kit includes
– Welcome Letter
– Membership card
– Terms and Benefits
document
– Love My Credit Union Rewards
program insert
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Marketing Reimbursements
Enrolled credit unions are eligible to earn $5 - $9 per membership
–
–
The marketing reimbursement is paid annually – December of each calendar year
Membership renewals eligible for marketing reimbursements
Member Price Member Price Member Price
– Family
– Family
– Family
Member Price - Member Price Individual + 1
Up to 4
Up to 5
Up to 6
Individual
Member Price
Credit Union
Marketing Reimbursement
$47
$58
$69
$80
$91
$5
$6
$7
$8
$9
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Member Enrollment Tracking
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Credit Union Enrollment
Credit union enrollment form is located in the Partner Center
http://www.lovemycreditunion.org/Credit-Union-Enrollment-Forms-147.html
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Enrollment Overview Page
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Credit Union Enrollment Form
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Marketing Requirements
Marketing Requirements
As part of the program requirements, your credit union must complete at least one of the member communications items listed below during at
least three of the four quarters, annually to be eligible to receive your marketing reimbursements. Logos and program discount information
must be included in the communication.
Member Quarterly Communication Tactics

Quarterly paper statement inserts or e-statement onsert. (Text only statement messaging is not acceptable to meet requirement).

Direct mail promotion to at least 75% of members.

Quarterly newsletter article and/or advertisement.

Email marketing message – can be used to fulfil one quarterly requirement if credit union will email to at least 50% of members. If credit
union will email to 75% or more members, this tactic can be used multiple times.

Program banner and URL link on home banking/online banking pages for at least one quarter. Can only be used to fulfil one quarterly
marketing requirement.
Additional Suggestions:

Utilize social media to enhance quarterly marketing requirement
o
Facebook, Twitter, Blog, mobile app marketing
Ongoing Promotional Requirement
FREE
Marketing
Materials!
Implement the following marketing tactics within 30 days of enrollment and ongoing thereafter as long a credit union is enrolled in the program:

Credit Union Auto Club banner placed on credit union website home page within 30 days of enrollment and continuously thereafter.

Place lobby materials (paper or digital) in all credit union lobbies within 30 days of enrollment and continuously thereafter.
Employee/SEG Communication

Include Credit Union Auto Club program information in human resources new hire and employer group packets within 60 days of
enrollment and ongoing thereafter
Additional banner location suggestions:

Credit Union Auto Club banners
o
Loan page
o
Rates page
o
Member discount page
o
Member benefits page
o
Insurance page
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Marketing Resources
• Free ready-to use marketing
materials including:
Email services
Newsletter articles
Take Ones
E-Statement Artwork
On-hold Messages
Statement Inserts
Logos
Posters
Website banners
Inserts/Take Ones
Lobby Poster
• Onserts now available!
• Customization and Campaign
Execution Services Available
• Monthly Newsletter
Banners
• Frontline Staff Update
• National Program Support
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Promotional Opportunity
• Promotions are easier and more affordable with Credit
Union Auto Club!
– Driving Auto Loans
– New Membership Welcome
– Employee Rewards
• Through a specially built portal, your credit union can
purchase up to 100 Credit Union Auto Club memberships, in
one transaction, at a savings of $10 off the member price
• Plus, you'll still earn marketing reimbursement funds with
each membership purchase -- for a combined savings of
between 20%-24%
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Credit Union Auto Club Promotional Pricing
Member Price Member Price Member Price
– Family
– Family
– Family
Member Price – Member Price Individual + 1
Up to 4
Up to 5
Up to 6
Individual
Member Price
Credit Union Promotional
Price
Credit Union
Marketing Reimbursement
•
•
•
•
•
•
$47
$58
$69
$80
$91
$37
$48
$59
$70
$81
$5
$6
$7
$8
$9
Buying your promotional memberships is an easy five step process:
Log into the Love My Credit Union Rewards Partner Center
Click on Credit Union Marketing Materials
Click on Credit Union Auto Club Marketing Materials
Go to the Credit Union Auto Club Promotional Membership Enrollment portal
Enter each member's information, up to 100 at a time, and pay by credit or debit card
As you plan your next promotion or your 2014 marketing plan, make sure to include
Credit Union Auto Club discounted memberships to help drive interest.
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Promotional Enrollment Portal
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Peninsula Best Practice
Fall Newsletter
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Money One Best Practice
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Bethpage FCU
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Summary
• Comprehensive roadside assistance benefits
for your members
– Unparalleled service, unprecedented value
– “always here when you need us”
• Great promotional opportunity
• Credit unions to earn marketing
reimbursements
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Contact Information
Please contact your National Business Consultant with questions/feedback.
Leslie Norush, National Business Consultant
(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)
800.262.6285 x 542
Colleen Meek, Senior National Business Consultant
(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wyoming)
800.262.6285 x 530
Curt Belaney, National Business Consultant
(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington
D.C., West Virginia)
800.262.6285 x 543
Bob Bearden, National Business Consultant
(California, Nevada, Montana, North Dakota, South Dakota)
800.262.6285 x 751
Crissandra Fry, National Business Consultant
(Oregon, Washington)
800.262.6285 x 549
Inside Sales
Jackie Adamson, National Business Consultant
800-262-6285 x 584
Gary Siegel, National Business Consultant
800-262-6285 x 586
Drew Cook
CU Solutions Group
Direct: 734-793-4273
Drew.Cook@cusolutionsgroup.com
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