AB3601/AB311
Strategic Management
_________________________________________________________________________
Course Description and Objective
The Strategic Management Course focuses on identifying and understanding the sources of superior
firm performance. This course introduces theoretical concepts and frameworks useful for analyzing
the external and internal environment of the firm, and guiding the formulation and execution of
different types of strategies. Strategic issues are examined from the perspective of a chief executive
or general manager, focusing on how he / she can formulate effective strategies and develop the
necessary resources and capabilities to achieve sustainable competitive advantage in a global and
volatile competitive environment.
Course Assessments
Components
Class Participation
Critical Thinking Analysis
Market Entry Proposal (Oral Presentation)
Market Entry Proposal (Final Report)
Ethical Reasoning Exercise
Case Analysis (Oral Presentation)
Final Exam
Total
Marks
15
10
10
20
10
10
25
100
Individual / Group
Individual
Individual
Group
Group
Individual
Group
Individual
Textbook
Required Textbook: Duane Ireland, Robert E. Hoskisson & Michael A. Hitt. The Management of
Strategy Concepts (9th Edition). Mason, Ohio: South-Western Cengage Learning. ISBN
9780538753210. 3 copies in the Business Library reserve collection. (HD30.28.H676M 2011).
Proposed Weekly Schedule
Seminar
1.
2.
3.
4.
5.
6.
7.
Topic
Introduction to Strategic Management
External Environment analysis
Internal Environment Analysis
Business Strategy
Corporate Strategy
International Strategy
Market Entry Project Review
RECESS
8.
9.
Acquisition
Cooperative Strategy
Page 1
Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.
10.
11.
12.
13.
Strategic Leadership and Ethical Reasoning
Organization Structure and Controls
Corporate Governance
Group Oral Presentation of Final Market Entry Proposal
Group Oral Presentation of Final Market Entry Proposal
Page 2
Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.