Under Armour Runs Optimal Product Mix for Consumers daily
and Inventory Management using SAP® HANA
Company
Under Armour
Headquarters
Baltimore, Maryland
Industry
Textile - Apparel Clothing
Products
Performance apparel,
footwear, and accessories
Employees
5,900 (2012)
Revenue or Budget
US$ 1834.90 M (2012)
Web Site
http://www.underarmour.com/
Business Challenges
 Optimize the fill rate and customer satisfaction
 Identifying the optimal product mix for consumers daily
 Improve inventory management through delivering orders to the
warehouse and to consumers faster
Technical Challenges
 Limited ability to run allocations; only an overnight batch process or
on weekends
 Overburdened inventory management system
Key benefits
 Identify new business opportunities through faster allocation runs,
optimizing revenue, increase fill rate, test different scenarios
 Increase in fill rate leads to ~0.5% increase in additional annual
revenue
 Run allocations processes in minutes , multiple times per day, rather
than hours
 Sales operations can analyze afternoon batch processes and react to
the finding which
has led to increased fill rates and better product mixes in stores
 Millions of dollars in estimated cost savings through improved
inventory management
What I would tell any CIO that's considering HANA is, "It's real;
this is the direction; there is support out there from partners. It's
not bleeding-edge anymore, but it is certainly leading-edge.
Now's the time to make the investment
80% faster
Allocation jobs
reduced from hours to
minutes
1% fill rate
increase
Leads to a 0.5%
increase in monthly
revenue
50%
Reduction
In rescheduling in
production landscape
Jody Giles, Chief Information Officer at Under Armour
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