COURSE SCHEDULE
Spring 2006
MANA 6383
Date
Topic
Description
Jan. 19
Introduction
Jan 26
External
Environmental
Analysis
(Ch. 1 & 2)
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Feb. 2
Feb. 9
Feb. 16
Feb 23
Mar. 2
Resource and
Capability
Analysis (Internal
Environment)
(Ch. 3)
Business Level
Strategy
(Ch. 4)
Competitive
Dynamics
(Ch. 5)
Corporate Level
Strategy
(Ch. 6)
Acquisitions,
Restructuring
(Ch. 7)
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Class Introductions
Review of syllabus and class policies
Group Formation and paper assignments
Strategy, policy and competitive advantage
General Environment
 Stakeholder Analysis
Industry Environment
Case Study: Pacific Cataract and Laser
Institute
Resources and Capabilities
Core Competencies & Sustained Competitive
Advantage
SWOT
Case Study: United Airlines, 2003
Customer Relationships
Generic Business Level Strategies
Competitor Analysis
Competitive Rivalry
Case Study: MTV vs. Channel V
Corporate Strategies
 Diversification and resource allocation
Case Study: Gillette Company
Corporate Action
 Mergers & Acquisitions
 Restructuring Strategies
Case Study: Wachovia
Multiple Choice Exam
Chapters 1, 2, 3, 4, 5, 6, and 7
Mar. 9
Mid-Term Exam
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Mar. 13
Spring Break
 No Classes
Mar. 23
International
Strategy
(Ch. 8)
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Incentives for International Business
Entry Strategies
Risk and International Business
Case Study: ERG “Smart Cards”
Date
Topic
Description
Mar. 30
Cooperative
Strategy
(Ch. 9)
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JV’s, Strategic Alliances
Other forms of cooperative behavior
Supply Chain Management
Case Study: Microsoft
Apr. 6
Corporate
Governance
(Ch. 10)
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Ownership and Control
Board of Directors
Executive Compensation
Case Study: HP-Compaq Merger
Apr. 13
Organizational
Structure and
Controls
(Ch. 11)
Strategic
Leadership
(Ch. 12)
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Structure and control
Structural Options
Relationship between options and control
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Top Management Teams
Managerial Labor Market
Leadership
Case Study: Breckenridge Brewery
Multiple Choice Exam
Chapters 8, 9, 10, 11, and 12
Final Case Analysis paper due
Hardcopy in my office (MH 310) by 6 pm
E-mail by midnight.
Apr. 20
Apr. 27
Exam 2
May 9
Final Case
Analysis