David Byrnes
The Headquarters
Section 07
MKT 350 Assignment # 1
Target MKT
Complete ALL Sections
1.) Identify your Primary Market, complete ALL the sections and
information, then present the Secondary Market Information.
 If you are manufacturing a product which will be sold to a
retailer, make sure you identify the type of store you will sell to
and then give examples. (Example: Discount: Target).
2.) Geographic: Location- State, City
3.) Demographics. All factors which are listed in the document
below must be identified. Use Prof’s document/Blackboard.
4.) Psychographic: Use the document posted to Blackboard. Select
three options under each AIO and give a specific example.
Examples: Activities: work = Engineers, Vacation = warm
climates, Entertainment = Enjoy movies)
5.) Behavioristic: Use document posted to BlackBoard. State a
specific example for each category listed. (Examples: Needs:
functional, Thoughts: positive individual) You must keep in
mind YOUR product and YOUR audience.
6.) After completing all sections, Specify needs of Primary and
Secondary Markets, when considering your product (there will
possibly be differences between the two groups…. A few
sentences).
7). Bibliography page, which will be handed in with each
assignment. Sources are to be presented properly. Use
GV/Library/Citing for proper Citation format - APA Style.
8). Source pgs. Only copies of pages/sources utilized. A minimum of
four sources must be used for this section.
9). First person is NOT to be used. Paper will be presented from a
company’s perspective. (Example: The benefits which the Landon
Company will be provide include….OR The company will provide
the following benefits….).
10). EVALUATION of Assignment # 1
*ALL 8 pgs. of this document are to be handed in with completed
Assignment. Otherwise student’s grade begins at B level.
Student included:
Name ____
Product______ Section ___ Folder ____
First person Not used ______
Bibliography pg. ____ 4 appropriate sources ____ Source pgs.____
All sections completed _____
Correct format _____
Received on time ____
Marketing Grade_____ Writing Grade_____ Combined Grade ___
Make changes/Revision not required ______
Revise ____
Comments:
Revised Date ______ Revised/Final Grade: _______
Assignment # 1
TARGET MARKET
Primary:
Business-to-business
Geographic:
Grand Rapids, MI USA
Demographic:
- Culture:
American
- SubCulture:
Entrepreneurial
- Nationality:
American
- Gender:
Male
- Age:
20-30
- Race:
White
- Ethnicity:
Dutch
- Education:
College Graduate
- Occupation:
Self Employed
- Income:
$35-55,000
- Religion:
Christian
- Family Size:
1-3
- Hierarchy in the family: First or Second Born
Psychographics
Activities:
 Work
Self Employed: Product/ Business
 Social Events
Events involving other Entrepreneurs
 Surf Web
Popular blogs, news, social media
Interests:
 Job
Company or Product is an interest
 Community
Creating jobs/ opportunities in the area
 Media
Social, Economic, and Political
Opinions:
 Business
Self Starters other common business
 Products
Keep up with tech trends and products
 Themselves
Confident in their business/ idea
Behavioristic Information:
Needs:
Personal & Social
Benefits Sought:
Place to grow their business
Thoughts:
Positive & technology based
Rate of Use:
Heavy
Purchase Relationship:
Ongoing
Brand Familiarity:
Preference
Type of Shopping:
Specialty
Type of Problem Solving:
Extensive
Information Required:
High
______________________________________________________
Primary Market Needs: This target market is highly motivated
to start their own business or develop their own product. They
have spent the time and energy in the business to the point that
they need a place/space to continue to develop it further or keep it
up in running. The Headquarters is providing the space, both
commercial and office, to start-ups at affordable prices based off of
their company or product.
Assignment # 1
TARGET MARKET
Secondary:
Business-to-business
Geographic:
Grand Rapids, MI USA
Demographic:
- Culture:
American
- SubCulture:
Entrepreneurial
- Nationality:
American
- Gender:
Female
- Age:
20-30
- Race:
White
- Ethnicity:
Dutch
- Education:
College Graduate
- Occupation:
Self Employed
- Income:
$30-50,000
- Religion:
Christian
- Family Size:
1-3
- Hierarchy in the family: First or Second Born
Psychographics
Activities:
 Work
Self Employed: Product/ Business
 Social Events
Events involving other Entrepreneurs
 Surf Web
Popular blogs, news, social media
Interests:
 Job
Company or Product is an interest
 Community
Creating jobs/ opportunities in the area
 Media
Social, Economic, and Political
Opinions:
 Business
Self Starters other common business
 Products
Keep up with tech trends and products
 Themselves
Confident in their business/ idea
Behavioristic Information:
Needs:
Personal & Social
Benefits Sought:
Place to grow their business
Thoughts:
Positive & technology based
Rate of Use:
Heavy
Purchase Relationship:
Ongoing
Brand Familiarity:
Preference
Type of Shopping:
Specialty
Type of Problem Solving:
Extensive
Information Required:
High
______________________________________________________
Secondary Market Needs: This target market is the same as the
primary target market only a little smaller. They are just as highly
motivated to start their own business or develop their own product.
They have spent the time and energy in the business to the point
that they need a place/space to continue to develop it further or
keep it up in running. The Headquarters is providing the space,
both commercial and office, to start-ups at affordable prices based
off of their company or product.
Bibliography
(2005). American Generations (5th ed., pp. 34-35, 242-243). Ithaca, NY: New
Strategist Publication, Inc.
(2005). Demographic Profile for Grand Rapids and Lakeshore Areas 2005
(pp. 51-55). Grand Rapids, MI: Grand Valley State University.
(2010). Market Profile Analysis Grand Rapids-Wyoming, MI (Vol. 1, 2010th ed., ).
San Deigo, CA: Nielsen Clairtas.
Russell, C. (2003). Demographics of the U.S. Trends and Projections (2nd ed., p.
71, 264). Ithaca, NY: New Strategist Publications, Inc.