PROJECT OVERVIEW
Name of Project:
Subject/Course: Math, Social Studies, Language
Literacy, Technology
TEKS and Standards
to be addressed:
Duration: 4 weeks
State Advertising Campaign
Teacher(s):
Gaffner, Hough
Grade Level: 5
Science
Social
Studies
6A,B; 7A,B,C,D; 8A, B, C; 9A, B; 13A, B, C; 24A, B, C; 25A, B, C, D, E; 26 A, B
Math
ELA
21st Century Skills:
Driving Question(s):
Project Idea:
Final Product(s):
Entry Event:
Scaffolding
Activities:
11A, B, D; 13B; 15A-E; 18A; 19;24;25A-B; 26A-D
Communication
Collaboration
Critical Thinking
Character
Creativity
Technology
What aspects of a state are important when trying to promote that state?
Create a tri-board to show case the economy, geographic features, and tourist attractions of each state
Each learner will give an oral presentation accompanied by a tri-board and other product.
L & M Advertising Agency has requested an ad package to “sell” your state to see if a manufacturing
company would want to locate in your state.
* Learners will select his/her state
*Learners will depict history of their state using at least 4 identifying state representations, such as state bird,
state flower, state tree, state motto, state flag
*Learners will create a map of their state showing important geographic features, capital, important cities,
area, population, average temp , map key and a compass rose.
*Learners will complete a graphic (economy quilt) showing the important economic features of their state, as
well as researching practices of the state regarding business.
*Learners will create a tourist brochure detailing a major tourist attraction.
Resources:
Safari Montage
Google
Encyclopedias
Library
OPTIONAL PLANNING ITEMS
Technology
School computer lab and laptops
Personal Devices
Differentiation for
Sped, ESL, GT, etc.
Use of pictures
Computer sites on teacher websites
Hands-on manipulatives
Supply Requests
Poster board
Markers
Glue
Paper
Project Title: State Ad Campaign
CRITERIA
State
Information
(pick 4: flag, flower, bird,
tree, song, motto)
State Map
* 4 major cities (with
capital)
* Named geographic
features
*Map key & compass rose
*Area/population
*Weather-- with average
temp in each season
Economy Quilt
*hand –drawn
*8 different items
*descriptive sentences for
each item
Student Name(s):_______________________________________
IP
Insufficient Progress
AS
Approaching the Standard
MS
Mastered the Standard
Learner:
 Has insufficient sentences
describing 4 elements
 Has less than 4 elements
 Has insufficient amount of
pictures or colored photos
of 4 elements
Learner:
 Has sentences for 4 elements
 Has colored photos or pictures
for the 4 elements
In addition to frequently meeting the
expectations…….
 Has well-written descriptive
sentences for the 4 elements
 Neatly colored pictures or
photos for all 4 elements
0 - - - - - - -- - - - 3 - - - - -- - - - - 6
Learner:
 Has insufficient number of
features on the map
 Map features are not named
properly or have no name
 Has done little or no coloring of
map features
7 - - - - - - - - - - 7.5- - - - - - - - - - 8
Learner:
 Has included all major cities including
the capital
 Majority of geographic features are
named
 Has a map key and compass rose
 Climate zone indicated with temps
 Map is colored
9- - - - - - - - -9.5- - - - - - - - -10
In addition to frequently meeting the
expectations…
 Map is neatly colored
 All components of the map are
present with legible writing.
0 - - - - - - -- - - - 3 - - - - -- - - - - 6
Learner
 Has less than 8 different items
for the state’s economy and/or
products
 May have sentences but are not
descriptive
 Has sloppy drawings
7 - - - - - - - - - - 7.5- - - - - - - - - - 8
Learner:
 Has 8 different items for the state’s
economy and/or products
 Has sentences that describe each
item
 Has hand-drawn items on the quilt
9- - - - - - - - -9.5- - - - - - - - -10
In addition to frequently meeting the
expectations…
 Has neatly hand-drawn items on the
quilt
 Has well-written descriptive
sentences for each item

0 - - - - - - -- - - - 3 - - - - - -- - - - 6
7 - - - - - - - - - - 7.5- - - - - - - - - - 8
9- - - - - - - - -9.5- - - - - - - - -10
Tourist
Attraction
Color printed tri-fold
brochure which includes:
*persuasive paragraph
*descriptive paragraph
detailing the attraction
*Basic facts
Basic facts such as
website, directions, cost,
hours
Learner:
 Has only one paragraph
 Has little or no basic information
 Brochure lacks title
Learner:
 Uses very little eye contact
Oral
with the audience
Presentation
 Has very little knowledge of
Including one of the
facts about the state
following “accents”:
*Costume representing the
 Does not speak in a clear
state
voice
*Coat of Arms
 Does not have any
representing the state
“accents”
*A T-shirt designed to
represent the state
Bibliography
*Proper format
*Minimum of four sources
with one being a book
Learner:
 Does not use proper format
 Uses less than four
sources
0 - - - - - - -- - - - 3 - - - - - -- - - - 6
Learner Frequently:
 Decorated tri-fold brochure
 Name of attraction
 Persuasive paragraph inviting visitors
 Descriptive paragraph detailing the
attraction
 Includes most basic facts such as:
website, directions, cost/hours
In addition to frequently meeting the
expectations…
Learner:
 Uses Eye contact with the
audience most of the time
 Has good knowledge of facts
about the state
 Speaks in a clear voice with few
reminders to speak up
 Has a costume, coat of arms or a
t-shirt and can relate it to the
state
In addition to frequently meeting the
expectations…
Consistently has good eye contact
with the audience
Has great knowledge about the state
Speaks in a clear voice with no
reminders to speak up
Has a well-designed costume, coat of
arms, or t-shirt and can relate it to the
state.
Learner:
 Uses proper format
 Uses minimum number of
sources including a book
Learner:
Uses proper format
Uses minimum number of sources
including books
Places bibliography properly on back
of tri board
7 - - - - - - - - - - 7.5- - - - - - - - - - 8
 Eye-catching cover for the tri-fold
brochure
 Well-written persuasive paragraph
inviting visitors
 Well-written descriptive paragraph
detailing the attraction
 Basic facts such as: website,
directions, cost/hours
9- - - - - - - - -9.5- - - - - - - - -10