RUBRIC
Communications EALR 3.0: The student uses communication skills and strategies to effectively present ideas and one’s self in a variety of situations
 Component 3.1 - Uses knowledge of topic/theme, audience, and purpose to plan presentations
o GLE 3.1.1
Apply skills to plan and organize a presentation
o GLE 3.3.1
Applies skills and strategies for the delivery of effective oral communication and presentations
Standard
Determines the topic and the audience
and selects a purpose [3.1.1]
(e.g., monologue, debate, historical
reenactment, speech, mock job/
academic interview)
0
Absent
Incomplete
Unfocused
1
With help, partial success
at score 2.0 content and
score 3.0 content
Matches verbal and nonverbal
messages [3.1.1]
(e.g., voice modulation, expression,
tone, body language, gestures, attire)
Makes necessary adjustment in
delivery and language during
presentations based on interpretation
of verbal and nonverbal cues to reflect
ongoing responsiveness to audience
[3.3.1]
Distinguishes among and uses various
forms of formal and informal logical
argument [3.1.1]
(e.g., deductive and inductive
reasoning, syllogisms, analogies)
Absent
Incomplete
Unfocused
Absent
Incomplete
Unfocused
With help, partial success
at score 2.0 content and
score 3.0 content
With help, partial success
at score 2.0 content and
score 3.0 content
2
3
4
 Presentation vaguely
related to topic
 Topic inadequately
developed
 Purpose not clearly
stated
 Didn’t accomplished
purpose
 Does not have a
professional
appearance
 Doesn’t demonstrate
proper greeting,
introduction, or closing
 Doesn’t demonstrate
self-confidence, poise,
or good voice projection
 Speech is not sincere,
interesting, clear,
creative, convincing, or
concise
 Statements not suitable
or accurate in
presentation
 Does not demonstrate
the ability to effectively
answer questions
 Uses inappropriate
gestures or poor/no eye
contact
 Doesn’t actively interact
with audience
 Presentation clearly
related to topic
 Topic adequately
developed
 Purpose clearly stated
 Accomplished purpose
 Illogical sequence of
ideas
 Uses inconsistent
formal or informal
arguments/speech
 Logical sequence of
ideas
 Uses consistently
formal or informal
arguments/speech
 Presentation clearly
related to topic and
draws correlations to
other related topics
 Topic fully developed
 Purpose clearly stated
and described/explained
 Accomplished purpose
 Professional business
appearance
 Demonstrates proper
greeting, introduction,
and closing
 Clearly demonstrates
self-confidence, poise,
and good voice
projection
 Speech is sincere,
interesting, clear,
creative, convincing,
and concise
 Statements are suitable
and accurate in
presentation
 Demonstrates the
ability to effectively
answer all questions
 Uses appropriate
gestures, facial
expressions, posture
and good eye contact
 Actively interacts with
audience, and
anticipates and adapts
as needed to audience
cues
 Logical sequence of
ideas
 Uses consistently
formal or informal
arguments/speech
 Use of analog or similar
connectivity with
audience
 Professional
appearance
 Demonstrates proper
greeting, introduction,
and/or closing
 Demonstrates selfconfidence, poise, and
good voice projection
 Speech is sincere,
interesting, clear,
creative, convincing,
and/or concise
 Statements are suitable
and/or accurate in
presentation
 Demonstrates the
ability to effectively
answer some questions
 Uses appropriate
gestures and good eye
contact
 Actively interacts with
audience
Points
Uses techniques to enhance the
message [3.1.1]
(e.g., irony and dialogue to achieve
clarity, force, and aesthetic effect;
technical language)
Uses logical, ethical, and emotional
appeals to support the purpose [3.1.1]
(e.g., logical appeals: the source's
credibility, the speaker's/author's
authority; ethical appeals: the logic
used to support a claim (induction and
deduction); can also be the facts and
statistics used to help support the
argument; and emotional appeals: the
emotional or motivational appeals;
vivid language, emotional language
and numerous sensory details –
common emotional appeals are:
security or self-preservation; having
fun, adventure; social acceptance/
prestige; personal gain (money/
power); being a good person—
altruism, patriotism, sense of duty;
sense of urgency/danger)
Absent
Incomplete
Unfocused
Absent
Incomplete
Unfocused
With help, partial success
at score 2.0 content and
score 3.0 content
With help, partial success
at score 2.0 content and
score 3.0 content
Rating Scale
Resource: http://courses.durhamtech.edu/perkins/aris.html
 Ineffectively uses a
variety of features of
program such as text,
graphics, or transitions
 Quality of design is not
professional—design
elements are not
appropriate for a
business presentation,
e.g., color choice, font
style and size, etc.
 Presentation includes 2
of the S.U.C.C.E.S.
elements
 Amount of information
is not appropriate
and/or timing of
presentation is not
coordinated with
delivery
 Business or technical
language is not used or
not used appropriately
 Speech includes 1 of
the following: logical,
ethical, or emotional
appeals to support the
purpose
 Effectively uses a
variety of features of
program such as text,
graphics, or transitions
 Quality of design is
professional—design
elements are
appropriate for a
business presentation,
e.g., color choice, font
style and size, etc.
 Presentation includes 3
of the S.U.C.C.E.S.
elements
 Amount of information
is appropriate and
timing of presentation is
coordinated with
delivery
 Appropriate business or
technical language
used
 Speech includes a
logical appeal to
support the purpose
plus an ethical, or
emotional appeal to
support the purpose
 Effectively and
efficiently uses a variety
of features of program
such as text, graphics,
and transitions
 Quality of design is
professional—design
elements are
appropriate for a
business presentation,
e.g., color choice, font
style and size, etc.
 Presentation includes at
least 4 of the
S.U.C.C.E.S. elements
 Amount of information
is appropriate and
timing of presentation is
coordinated with
delivery
 Appropriate business
and technical language
used
 Speech includes
logical, ethical, and
emotional appeals to
support the purpose
Score Rating Explanation
4 Exemplary [90% - 100%]

Your performance meets or exceeds all of the criteria detailed in the standard

There may be a minor flaw, but there are no major flaws or errors

There is evidence that you will be able to repeat or continually improve this performance independently and could teach this competency to other learners
3 Commendable [80% - 89%]

Your performance meets all of the criteria detailed in the standard

There may be one or more minor flaws, but there are no major or critical errors

There is evidence that you will be able to repeat or improve this performance independently
2 Acceptable [70% - 79%]

Your performance meets minimum standards for the criteria

There may be two or more minor flaws, or one significant, but not critical, flaw

You may have taken multiple attempts before achieving an acceptable performance

There is evidence that you could repeat or improve this acceptable performance independently or with minimal coaching
1 Developing [60% - 69%]

Your performance shows evidence that learning is progressing

Your performance does not yet meet the criteria at an acceptable level
0 Deficient [0% - 59%]

Evidence of learning is absent or does not show evidence of acceptable performance according to criteria detailed in the standard
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