M i c h a e l M a r t i n, M S c .
+1 310-237-6527 | MikeMartinMSC@gmail.com | Skype ID: OneSquid
Over my career, I have increased monthly revenues by 250% via process innovation, produced $1.1MM in value within a 12
month timeframe by way of data research, and collaborated on products that have touch over 100,000 advertisers and well over
a half million customers. I have an unusually firm grip on technology, business strategy and the user experience sides of
business initiatives and I am very creative in designing solutions that have both an immediate impact and long term vision. I
am looking for career opportunities within the Product, Operations or Project Management divisions.
EDUCATION
Harvard Law School ‘14; Certificate, Copyright Law
MIT ’14; Certificate, Entrepreneurial Studies. Certificate, Big Data & Social Physics
DePaul University, (CDM, SoC); Masters in Computer Science, E-Commerce Technology
DePaul University; Bachelors of Arts, Pre-Law Studies
EXPERIENCE
Managing Partner
Morgan & Corinth, Inc. / Los Angeles, CA / 12.2010 - NOW
I founded Morgan & Corinth, Inc. to provide strategic guidance and partnership to those organizations looking to develop or
expand their interactive business models and digital sales channels. We do this by providing strategic positioning,
product/service roadmaps, competitive analysis, business intelligence, rapid prototyping and analytics.
Partner Management, P&L, and Product Development Responsibilities
- Negotiated agreement with Allworx which enabled Morgan & Corinth to become the preferred digital solutions agency for
+1,000 customers and increase in YOY revenues by 35 percent.
- Negotiated contract, service level and net terms with hardline distributors in New York, Nevada and Guangzhou, China for
physical products and white-labeling on behalf of clients.
- Negotiated key partnership agreement with creative ad agency that positions Morgan & Corinth as the development and
strategy consultants for companies like Disney, Red Bull, Universal and Warner Bros.
Project Management Responsibilities
- Project manager for multiple technology projects requiring SaaS development, site architecture redesign, custom payment
gateways and Social engagement engineering.
- Manage resource allocation of engineers for various web development, SaaS and payment gateway projects (including custom
payment portals using PHP/jQuery development).
Front-end Developer Responsibilities
- Wholly responsible for UX/UI design and web development across all major browsers and mobile form factors.
+1 310-237-6527
MikeMartinMSC@gmail.com
Skype ID: OneSquid
M i c h a e l M a r t i n, M S c .
+1 310-237-6527 | MikeMartinMSC@gmail.com | Skype ID: OneSquid
Over my career, I have increased monthly revenues by 250% via process innovation, produced $1.1MM in value within a 12
month timeframe by way of data research, and collaborated on products that have touch over 100,000 advertisers and well over
a half million customers. I have an unusually firm grip on technology, business strategy and the user experience sides of
business initiatives and I am very creative in designing solutions that have both an immediate impact and long term vision. I
am looking for career opportunities within the Product, Operations or Project Management divisions.
- Wire framed and developed site hosting +9,800 hardline products. Custom shopping cart was created with the OpenCart
framework. Also responsible for product pricing, fulfillment and social media optimization.
- Quoted in Amazon bestseller book Advanced Google Adwords.
Co-founder of Exopass (Project Exopass by Morgan & Corinth, Inc.)
- Conceived, co-designed and overseen development of the beta Exopass plugin, an email encryption product for Gmail on the
Chrome browser, Facebook and Twitter using Blowfish Encryption and 256 AES 2048 Bit Encryption standards.
- Wholly responsible for creating and executing go-to market strategy, identifying beachhead market, conducting customer
interviews, calculating TAM and COCA.
Associate Director, Vendor Management, Search Product
AT&T Interactive (YP) / Los Angeles, CA / 11.2009 - 12/2010
Brought onboard to create the company’s vendor management department with a focus on interactive media, it was my
primary responsibility to realign AT&T’s digital partners to be assigned to a single department. This resulted in streamlined
communications with our partners, de-fragmented contract negotiation and management process, decrease in cycle times and
increase in fulfillment productivity. Regularly preformed data analytics on the performance of +50,000 SEM, call tracking and
other digital campaigns.
Vendor Management, Project Management, Training and Operations Responsibilities
- Identified cost savings of $826,000 in SEM account anomalies by conducting in-depth analytic research on internal and vendor
databases and created a solution to recapture the overspend.
- Identified cost savings of $171,000 in a legacy contract oversight. Post-discovery, I worked with the Product, Engineering and
Legal teams to negotiate a settlement agreement and amended the Master Agreement.
- Managed fulfillment improvement programs that reduced cycle times for SEM product by 45% and Audio/Video product by
25%. Reduced churn rate by 10% across all digital products.
- Conceived and deployed 50 - State process for the Internet Operations Group (IOG) that aggressively improved cycle times for
queued accounts. Also trained +30 FTE’s in Google AdWords for the Engineering, Product and Fulfillment teams.
- Teamed with EveryScape, a Boston start-up, to launch YP360 virtual tours on YP.com which required price modeling, product
defining, sales positioning, and a national rollout which resulted in $10M in incremental billed revenue.
+1 310-237-6527
MikeMartinMSC@gmail.com
Skype ID: OneSquid
M i c h a e l M a r t i n, M S c .
+1 310-237-6527 | MikeMartinMSC@gmail.com | Skype ID: OneSquid
Associate Director, Vendor Management, Search Product
Manager, Partner Relations
AT&T Interactive (YP) / Los Angeles, CA / 11.2009 - 12/2010
DEX Search Marketing / Chicago, IL / 01.2007 - 12.2008
Vendor Management, Project Management, Data Analytics and Training and Responsibilities
- Contributed to the launch of a $4MM/annum pay-per-click campaign supporting lead generation for DEXKnows.com.
- Project Manager for on-boarding +22,000 advertisers to the Yahoo! Panama advertising platform and launching DEX Search
Marketing online subscription ads to +40,000 advertisers.
- Worked with Microsoft Search Team engineers (now Bing), on developing and optimizing client reporting for advertiser base
of +32,000 (Marchex, Inc - Seattle, WA).
- Collaborated with Google to develop the first ever, agency-certified Google API and with Yahoo! and Bing on product
development, analytics and margin improvement programs. (Marchex, Inc - Seattle, WA)
Sr. Manager, Partner and Data Management
Merchants Credit Guide / Chicago, IL. / 01.2004 - 01/2007
Client Management, P&L, Data Analytics and Operations Responsibilities
- Created and deployed the “Territory Specification Sheet” that increased revenue from ~$400,000 to $1MM/m, an agency first
(Blitt & Gaines, PC).
- Accountable for business performance P&L and market goals for $90MM in contract restructuring products.
- Managed Operations Group of 4 managers, 7 supervisors and 40 mediators and served as the final escalation point for all
teams.
Associations, Awards & Interests
- United States Navy Veteran; Awarded Meritorious Service medal for superior performance of duty (2x), awarded Southeast Asia
medal (2x) and received LOA from the White House. Honorable Discharge.
- CopyrightX Alumni at Harvard Law School and theory contributor on the ongoing developments in copyright and cyber law.
+1 310-237-6527
MikeMartinMSC@gmail.com
Skype ID: OneSquid