(P) 607.255.9227 (F) 607.255.0599
smallfarmsprogram@cornell.edu
www.smallfarms.cornell.edu
15A Plant Science Building
Ithaca, NY 14853
2014 NY SMALL FARM STATEWIDE SURVEY RESULTS
Beyond Direct Marketing: Exploring New Ways to Sell
Prior to today’s Summit, we conducted a survey of NY farmers, to
understand their current and future possible market channels. We asked
each to tell us about their farm size, years of experience, income and
primary enterprises as well as their levels of satisfaction with different
channels. Here is of summary for responses from across the state.
Years Farming
37%
6 - 10 years
11 - 15 years
11%
15+ years
21%
58% farming less than 10 years
Gross Revenue in 2013
Less than $10,000
5%
6%
$10,000 to $24,999
11%
11%
24%
43%
$25,000 to $49,999
$50,000 to $99,999
$100,000 to
$249,999
% of Reponses
1-5 years
31%
Acres Farmed
40
30
20
10
0
0-5
6-10
11-49 50 - 99 100 Acres
149
Enterprises Listed in Top 3
Vegetables
Poultry
Field Crops/Hay
Beef
Fruit- Trees/Berries
Sheep & Goats
150+
% of Responses
19
13
10
9
8
7
Market Channels
Currently, direct marketing channels represented 80% of the strategy used to sell products. Farmer’s
Markets and Farm Stands were most commonly used for direct marketing. Most important wholesale
channels were restaurants and grocery stores.
Current Market Channel Use
20
Percent of Responses (865)
18
16
14
Direct Market
Wholesale
12
10
8
6
4
2
0
82% of farmers expressed interest in new markets, over the next two years.
Market Channels of Interest
18
16
14
12
10
8
6
4
2
0
Direct Market
Wholesale