Vichwalit Sdn Bhd
Xynapses
Glasses for the new era
What is it?
The head gear with a dash of
functionality
Enables sight, speech and hearing without surgery ie. External
augmentation
Stimulates the brain to improve concentration levels
Treats sleeping disorders and assists people with brain
defects
How does it work?
Combination of intelligent
sensors to simulate vision,
hearing and speech
Utilizes sensors and hardware to emulate functions of the eye,
eardrums and vocal chords
Integrates a processor which centralizes hardware sensors –
and transmits to the brain via miniaturized electrodes
Features
An exhibition of modularity,
stance and ease
Modular design – components are removable, upgradeable and
replaceable
Stylish – a variety of designs to choose from, made from
various materials ranging from plastic to titanium
failsafe – solar powered with rechargeable backup battery
ensures constant uninterrupted operation
5P’s of Marketing
People
Product
-The disabled (blind, mute, deaf)
- individuals with mental conditions
or disorders
- individuals with brain damage
- Treating anxiety
or hypertension
- treating insomnia
- treating disabilities
- improve learning skills
Places
Promotions
Price
- Shopping Malls
- pharmacies
- medical suppliers
- disability centres
- special schools
- Flyers
- test-units
- advertising
- Varies according
to needs of
The individual
The Five Forces
Bargaining Power of Suppliers
- Canon sdn. bhd
- BSA Manufacturing Sdn. Bhd
- Perfect Plastic Sdn. bhd
- Malaysia Metal Industry Sdn. Bhd
Substitute products or services Industrial Rivalry
- Neuropsychiatric
- Native Remedies
- NeuroLinguistic Programming
- Prosthetics Company
- Medicine
- Surgery
- Hypnotherapists
Potential New Entrants
- Brain Training Games
- Yoga
Bargaining Power of Buyers
- People with mental disorders
- People suffering from brain damage
- Disability institutions
SWOT Analysis
Strengths
- Programmable
- stylish
- Durable
- Variable costs
- Safe
THREATS
- correctional devices
- Subjected to reverse
engineering
- Novice Product
Weaknesses
Opportunities
- Not a choice of all
- Dependency
- Bulky
-Not Suitable for all
occasions
- Tax exemptions
- A Potential Market for White
collar workers