WA Country Forum 2013 Day 1 afternoon(ii)

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Social

Enterprises in the New World

Your HR/IR

Questions

Answered

Lee Broomhall,

Workpower

Social

FIRMS

Direction

Workpower has had a strategy to develop social enterprise opportunities since 2005.

For us, it’s about diversity of employment opportunities for people with disability and people with mental illness.

Workpower

Operates:

• Workpower Asset – a fire equipment servicing enterprise

• Workpower Media – a web development enterprise

• EMS – a group of enterprises operating in horticulture and land management

• 1905 – Coffee on Newcastle – a retail café and catering business

Previously operated:

• Workpower Detailing

• MPower

Our Approach

• Meets the purpose of the organisation

Provides employment opportunities for people with disability and people with mental illness

• Increases choice and options available to people

• Financially viable

Must generate a surplus within two years of operating

• Integrated workforce

Employs people with an employment disadvantage alongside industry professionals

Outcomes

Collectively, Workpower’s social firms:

• Employ 130 people, of whom 75 have an employment disadvantage

• In 7 locations across Perth and Mandurah

• Generate approximately $6.5 million in revenue

• Produce $500k surplus, which goes back into supporting Workpower operations

EMS (Ecosystem Management

Services)

• Commenced in 1993 propagating wetland plants for revegetation projects

• Expanded to include WA native plants in 1998

• Added land management services in 2004 and property maintenance in 2006

• 1993 – operated as an ADE, reliant on Government funding

• From 1997, Workpower converted to a social firm model, integrating the workforce, growing sales revenue and reducing reliance on Government funding

• Currently employs 70 staff, 55% of people have a disability or mental illness

• Today, Government funding is 8% of total revenues of

$4 million

Workpower Asset

• Commenced in 2008 when Workpower acquired ‘Peel

Contracting’

• 1 business line was fire equipment servicing

• Workpower expanded this part of the business, securing long term contracts with Government and industry

• In 2010, Workpower merged an existing ADE into the business to develop an integrated workforce model and increase employment opportunities available to people with disability

• Currently employs 35 people, 70% of whom have a disability

• In 2012/13, the business revenue is forecast to be $2 million with funding levels at 12.5%

Workpower Media

• Commenced by ICIDO Pty Ltd as a funded pilot project to explore employment for people with disability in the web development industry

• Workpower partnered with ICIDO to support individuals and took over operations in 2012

• The business will break even in its first year with

Workpower this year and is forecast to make a small surplus in the coming year

• The business employs 4 industry staff working along side 10 people with a disability

• The business receives no recurrent funding

1905 - Coffee on Newcastle

• Workpower’s newest venture in its 8 th month of operation

• Commenced initially in partnership with Foundation

Housing

• The business model is to establish a café/catering enterprise that employs people with employment disadvantage from social housing

• Support from Government and private enterprise has been strong and we expect to generate a small surplus from May 

• The business currently employs 6 people.

Check List

Purpose ?

Does the venture or idea meet the organisation's purpose? How many people will benefit?

Values ?

Do key partners share your values?

Economics ?

Resources ?

Will the venture be viable and sustainable? By when?

Do you have the money and the people to pull this off right now?

Planning and Implementing

Business Plan

• Do your market research and due diligence

• Understand your costs

Have an exit strategy

Resourcing

• Engage or buy in industry expertise

• Provide training

• Harness the resources of your organisation and networks

Processes

• Set up business systems and processes before you trade

Lessons

Supports

Have training and support structures in place for the target employee group

Partnerships

Choose your partners carefully

Knowledge

Use industry experts to help you design your business

Integrate

Employ trade professionals to work along side and teach your target workforce

Questions?

More

Information?

lee.broomhall@workpower.asn.au

Tom Tolchard,

Future Proof

Consulting

Tom Tolchard: Future Proof Consulting

Tom Tolchard

0415 078 607

Tom@future-Proof.com.au

www.future-proof.com.au

www.linkedin (SROI Network WA)

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