Titan Raga Contemporary elegance in ethnic design… “for” Contemporary women Presented by Vidya Dinesh Nair Market • Only 25% of Indian Population owns watches • 18-25 yrs make up bulk of population • Women’s watch- downsized versions of gents watch • Increase in middle class, life style spending • Target market size – > 442 million • Competitors – Egana’s Pierre Cardin, Citizen’s Eco drive, Chinese watches • Marketing Objective – penetrate 5% annually • Pricing - between 1400-5000Rs • Positioning – Contemporary design with ethnic touch with identity for middle class women of age 20-50 • Promotion – Ad and media mix, brand ambassador and encouraging multi ownership • Distribution - Exclusive Raga stores, multibrand stores and online stores