Colombian Markets
Invertrust
Diego Rodriguez
BPE Advanced Communication Skills
Georgetown University
Dic-16-09
Overview
Alternative Investment
 Business Opportunity
 Management team
 Marketing Plan
 SWOT Analysis
 Financial Analysis
 Conclusion

Alternative Investment
Real Estate
 Commodities
 Private Equity – Venture Capital
 Exchange Traded Funds (ETFs)
 Hedge Funds

Business Opportunity

Market focus on
traditional
investments
What kind of investment are you
considering to do
10%
20%

Alternative market is
in its infancy
20%
50%
Conservative
Moderate
Aggressive
Combination

Historical low fixed
rates
Management team
Why using an Investment Management Company
Lower transaction cost
Better expected returns
Diversification opportunity (less risk)
Expert management
0
1
2
3
4
Management team

Investment professional managers

Diego Rodriguez (CEO)

Daniel Arguelles (VP Trading
Strategies)

Carlos Cortez (Co-VP Trading
Strategies)
Management team

Operation and control members


Ivan Ramirez (COF)
Staff members





Ricardo Urrutia
Antonio Vargas
Alejandro Olivares
Jose Maria De Valenzuela
Price Waterhouse Coopers
Marketing Plan

Product
Investment Management company
 Focus on Alternative Investments
 First Colombian Hedge Fund

Marketing Plan

Place (distribution)
Money Under Management
60
50
40
30
20
10
0
Pension
Funds
Trust
Securities Insurance Invs mng
100,000 billions total market share
Wealthy investors
 Institutional accounts

Marketing Plan

Price
Management Fee (2% - 3%)
 Success Fee

• Benchmark
• Beat It
• 30% of the extra profit
Marketing Plan

Promotion
Business Magazines
 Golf, Tennis, and Polo tournaments
 Brochures
 A lot of networking

SWOT Analysis
Strengths
Management team
Business model proved
overseas
Intra - entrepreneur
experience
Focus on emerging markets
Immediate incomes
possibilities
Opportunities
New local business
Emerging markets behavior
Current Global Financial Crisis
Weaknesses
Track record
New Company
Threats
Bad performance
International competitors
Financial Analysis
Miles $ M
2010
2011
Money under management
25,000.00
50,000.00
Management fee
2012
2013
2014
300,000.00
500,000.00
1,000,000.00
500.00
1,000.00
6,000.00
10,000.00
20,000.00
Success fee ($)
1,725.00
2,700.00
11,700.00
16,500.00
24,000.00
Total Income
2,225.00
3,700.00
17,700.00
26,500.00
44,000.00
Operating expenses
Salaries Management team
480
504.00
529.20
555.66
583.44
Others
397.00
416.85
437.69
459.58
482.56
Total Expenses
877.00
920.85
966.89
1,015.24
1,066.00
Profit before tax
1,348.00
2,779.15
16,733.11
25,484.76
42,934.00
Tax (35%)
471.80
972.70
5,856.59
8,919.67
15,026.90
Net profit
876.20
1,806.45
10,876.52
16,565.10
27,907.10
ROE
44%
90%
544%
663%
558%
ROI
19%
17%
14%
13%
11%
Conclusion
Alternative Investment
 Business Opportunity
 Management team
 Marketing Plan
 SWOT Analysis
 Financial Analysis
