Presented by Roger Pierce
NewcomerStartup.com
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Control & freedom
 No job security anymore
 Pursue your passion
 Earn money
 Change the world
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◦ 2.7 Million self-employed in
Canada
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Focus!
Organize your thoughts and actions
Raise financing
Guide your team
Proactive not reactive
Determine costs
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1.
2.
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7.
Clear
Well-researched
Short (10 pages)
Comprehensive
Proofed by experts
Written by you
Updated every 2 years
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Cover Page
Business name, contact information
Executive Summary
Highlights of the plan (1 page)
Business Profile
Your business objectives
Growth expectations and strategy
Ownership and Management
Business Environment
Analysis
Marketing Plan
Ownership
Management and advisors
Professional advisors (lawyer, accountant)
History
Industry overview
Industry position
Target market
Competitors
Competitive advantages
Sales and marketing plan
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Operations
Financial Statements
Location
Equipment/Technology
Suppliers
Cost centres
Human resources
Sales
Customer Service/Support
Balance Sheet
Income Statement
Cash Flow Forecast
Financing needs (Startup Budget)
Banking arrangements
Personal Financial Statement
Net worth
Employment history
Appendix
Research reports
Floor plans & diagrams
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Creating your plan:
Research
Think
Decide
Enter
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Passion
 Ambitions in life
 Work preferences
 Personal priorities
 Your skills
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Personal goals
 Financial goals
 What will your business achieve?
 Who will it serve?
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Research your idea
◦ Customers
 Surveys
 Interviews
 Focus Group
◦ Competition
Industry research
 Trends
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What you will sell
 What does it do
 Benefits
 Suppliers
 Price
 Costs
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Where will your business operate
 Who will run it
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◦ Hiring employees
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Processes to make a product or
deliver a service
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Calculate Startup Budget
◦ Capital costs +
◦ Operating costs (x 6 months)
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Revenue & expenses for financial
statements
Capital Cost
Operating Costs
Equipment
Heat
Renovations
Telephone
Inventory
Wages
Building
Advertising
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Savings
 Friends & family
 Banks
 Investors
 Gov’t Programs
 Customers & suppliers
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1.
2.
3.
Professional advisors
(banker, lawyer,
accountant, coach)
Peer advisors
(entrepreneurs,
mentors, colleagues)
Paid help (employees,
suppliers, freelancers)
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When will you open for business
 Planned promotions
 First customers
 Schedules
 Testing your systems
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Underestimate revenue
 Overestimate expenses
 Ask several experts to proof it
 Spell check
 Run “what if?” scenarios
 Leave it, return, edit
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Canadabusiness.ca
 Bizpal.ca
 CFA.ca
 Entrepreneur.com
 Enterprisetoronto.com
 NewcomerStartup.com
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Newcomerstartup.com/downloads
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