Follow Title
the Leader
Cathy Planchard,
Partner+General Manager
Subtitle
June 2, 2012
San Francisco • New York • Los Angeles • Washington, D.C. •
London • Atlanta • Phoenix • San Diego • Seattle • Dallas • Chicago
50-State Grassroots Network
Our Growing Family
Leadership Ingredients for Success
Attitude
Appetite
Accommodate
Advancement
Qualities of a Strong Leader
•
•
•
•
•
Integrity
Vision/planning
Communication
Relationships
Persuasion
• Adaptability
• Teamwork
• Coaching and
Development
• Decision-making
Challenges of Leadership
Attitude Gives you Latitude
In troubled times, people
need to see a leader who is
stronger than they are, but
human.
Appetite for Different Styles
Leader ≠ Smarter
Accommodating Other Styles
1. Types of Styles
2. Assessment of a Peer
3. Working with Other Styles
The Four Social Styles
• Each of us has a
dominant style
• There is no “best” style
• Each style has
strengths that others
can use to advantage
in achieving mutual
goals
Social Style Assessment
• Choose the statement in each pair that you think more accurately
describes the person.
• Total the checked boxes in each of the four columns and circle the
two highest scores.
Score Your Assessment
Take your two highest scores and combine their corresponding columns:
Column 1
Column 2
Column 3
Column 4
Less
Assertive
More
Assertive
Less
Responsive
More
Responsive
Columns 1 + 3 = Analytical
Columns 2 + 3 = Driver
Columns 1 + 4 = Amiable
Columns 2 + 4 = Expressive
Assertiveness + Responsiveness = Social Style
Less responsive (controls emotions)
Analytical
Driver
Less
assertive
(asks)
More
assertive
(tells)
Amiable
Expressive
More responsive (shows emotions)
The Four Styles
• Driver
o Action oriented
o Strengths
 Decisive
 Pragmatic
 Independent
• Analytical
o Thinking oriented
o Strengths
 Logical
 Thorough
 Prudent
The Four Styles
• Amiable
o Relationship oriented
o Strengths
 Supportive
 Diplomatic
 Patient
• Expressive
o Intuition oriented
o Strengths
 Persuasive
 Enthusiastic
 Spontaneous
What’s it all Mean?
Style
Strengths
Motivators
Irritations
Fears
Under Stress
Preferred
Recognition
Analytical
Precise
Accuracy
Sloppy work,
surprises
Being
wrong
Avoidance
Praise for
the process
Driver
Determined
Results
Time wasters
Losing
control
Autocratic
Praise from
boss’ boss
Amiable
Supportive
Close
relationships
Pushy people
Exclusion
Acquiescence
One-on-one
lunch
Expressive
Enthusiastic Flexibility
Monotonous
tasks, details
Loss of
respect
Attack
Companywide email
Working With Other Styles
When people of different styles don’t get along, the
problem isn’t incompatibility; the problem is usually
inflexibility.
Style Flex
• Get in sync with another person’s manner of
relating without stifling your own point of view
• Steps
o Observe key behavioral differences
 Take a back seat in the conversation
 Note preferences for deliverables / how they treat you
o Adjust 2-3 aspects of your body language and way of saying
things to more closely match the other person’s style
Working with Other Styles
• Driver
o
o
o
o
Increase your pace and get to the point
Let them make decisions based on options you provide
Keep the relationship businesslike
Reward them with bonuses and more responsibility
• Analytical
o
o
o
o
Provide details in writing and include graphs and charts
Speak softly and calmly
Exercise patience with their constant analysis
Reward them with private work space and improved systems
for efficiency
Working with Other Styles
• Expressive
o
o
o
o
o
Spend “informal” time with them; let them talk/vent
Bring them definite opinions and don’t waver
Relax time constraints and give them incentives
Don’t take their tell-it-like-it-is approach personally
Reward them with public recognition and praise
• Amiable
o
o
o
o
o
Show your interest in them as people
Keep them in a team environment
Encourage suggestions
Don’t overwhelm them; work on one item at a time
Reward them with sincere praise and personal gifts
Advancement
Trends Affecting Our Profession
Evolving Media Landscape
Consumer Influences Shifting
58 blogs * 23 reviews *
6,000 comments *
PR Integral to Search Engine Strategies
New Media Presents New Problems
Integrated Communications Efforts
Media
Relations
Corporate
Social
Responsibility
Stunts
Executive
Positioning
Digital
Strategies
Community
Outreach
Partnerships
Angry Birds
http://www.geekwire.com/2011/realworld-angry-birds-stunt-tmobileincredible/
Multicultural implications
• Latinos will account for nearly 60
percent of our nation’s population
growth over the next five years
with a buying power worth $1
trillion
• 78% of Fortune 1000 companies
are not employing social media
sites to market to Latinos, even
though 80% of Hispanics use
social sites
Title
Questions?
Cathy Planchard
cathy@allisonpr.com
Subtitle
June 2, 2012