Museums’ Websites and Usage
By: Alisha Litman
Introduction
 The World Wide Web and Museums
 Competitors: Google Art Project
 Social Media & Mobile Usage
Literature Review
The Spectrum of Online Museums by
Schweibenz:
 The Brochure Museum
 Mathers Museum of World Cultures
 The Content Museum
 Indiana University Art Museum (IUAM)
 The Learning Museum
 Metropolitan Museum of Modern Art (MoMA)
 The Virtual Museum
 Google Art Project
Brochure Museum
Mathers Museum of World Cultures
Content Museum
Indiana University Art Museum
Learning Museum
Museum of Modern Art (MoMA)
Learning Museums
Attendance Rates
Indianapolis Museum of
Art (IMA)
29%
The Frick Collection
19%
In-Person Visits*
Online Visits
Online Visits
71%
* does not include
visitors to the
81%
The Jewish Museum
18%
In-Person Visits*
Online Visits
82%
In-Person Visits
Brush Stroke Level Detail
Explore Inside Museums &
Create Your Own Galleries
Virtual Museum: Google Art Project
Created by Amit Sood, February 2011
Social Media
Facebook
The Indianapolis
Museum of Art
500+ Million
Users
1+ Million
Visitors
55 Minutes
2:35
Minutes
Twitter #hashtag
 Other Social Media Outlets
 YouTube
 MoMA Channel: 240 Videos with over 3.5 Million
Views
 Flickr
 Olafur Eliasson Exhibit
Museum Mobile Apps
 Launched August 2010
 300,000 + downloads in the first month
 Working towards creating a Mobile Site
The American Museum of Natural History
The Guggenheim Museum
Conclusion
 Updated Continuously
 Members-only site pages