Public Relations (PR)
Jamilah Mansi
If you have heard a negative
media reports regarding the
organization at which you work,
who would you turn this issue
to?
Public Relations
 PR in General
 PR in Saudi Arabia
 PR in Libraries
Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.
PR
&
Marketing
Marketing
The process of communicating the value of a product
or service to customers, for the purpose of selling
that product or service.
Specific public relations
disciplines:
Financial public
relations
Food-centric
relations
Consumer/lifestyle
public relations
Government
relations
Crisis
communication
Internal
communications
DPR, BPR or Negative PR
 A process of destroying the target's reputation
and/or corporate identity.
DPR, BPR or Negative PR
 Weigh your response
 Do not hide
 Do not threaten or bully
 Apologize
 Generate positive content where possible
 Ask yourself, is this an opportunity?
PR in Saudi Arabia
 90% have Public Relation department
 Salary
 Women departments
Public Relations in Libraries:
 Those who already use the Library.
 School groups.
 The associations.
 The general public outside the Library.
Activity 
If you were in Financial Public Relations department
in a bank, and you have heard a negative media
reports regarding the organization at which you
work, what would you suggest for this situation?
You are in a Public Relations department in a library,
and you have received a case from someone has
suffered to altercation with a librarian, what would
you do if you were in this situation?
Questions?
Resources:

"What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., 2011. Web. 2014.
<http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.Ux98WdKQZnA>.

Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10
Apr. 2013. Web. 2014. <http://www.forbes.com/sites/robertwynne/2013/04/10/what-doesa-public-relations-agency-do/>.

Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? Koi Communications." Web log post. Koi Communications. N.p., 17 July 2013. Web. 2014.
<http://www.koicommunications.com.au/2/post/2013/07/whats-the-difference-betweenmarketing-and-public-relations.html>.

Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur.
Entrepreneur Media Inc., 25 Nov. 2012. Web. 2014.
<http://www.entrepreneur.com/article/225059>.

"Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web. 2014.
<http://en.wikipedia.org/wiki/Public_relations>.

"Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, 2012. Web. 2014.
<http://www.ipr.org.uk/public-relations-pr-disciplines.html>.

Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of
Public Relations in the Management of Special Libraries: A Case Study of African Institute for
Capacity Development (AICAD) Library. N.p., 2005. Web. 2014.
<http://journalism.uonbi.ac.ke/node/1216>.