Business plan cum start-up
competition
Sample template
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Overview
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Introduction
Product/Service
Market/Customer
Execution Plan- Revenue Generation
Risk Factors
Timeline
Appendix
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Introduction
• Background information on the founding team (please include
current education details of all the members of the team (school,
degree, expected graduation date)
• Also, include information about the advising team (if any)
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Product/Service
• Describe the proposed product / service and its overall unique value
proposition.
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Market
Customer
• Describe the target customer and the market that the product or
service addresses
• Describe the estimated size and value of the market
Competition
• Provide an overview of the competitive landscape
• Explain your strengths as compared to your competitor
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Execution Plan- Revenue Generation Stage
• Describe your revenue model
• Provide a 5-year financial projection.
• Snapshot showing your expected P&L and cash flow in the
presentation. Details can be uploaded as an excel file on the main
form
• Describe your current funding requirements.
• Please provide your current milestones for the next six months.
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Risk Factors
• Describe any risks/challenges that you think the business will face
• Explain how you plan to mitigate these risks and challenges
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Timeline
• Define the timeline and working flow of the project
• Explain how you plan the project execution
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Appendix
• Images / Graphics of product
• Please provide images / graphics of your proposed product / service
offering
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