Business Plans for Shared
Resource Labs
The “Why” and “How”
Joanne Lannigan, M.S.
Director, Flow Cytometry Core
So What is a Business Plan?
Strategic vs. Business Plan
Strategic Plan:
What you want to achieve and why
So What is a Business Plan?
Strategic vs. Business Plan
Business Plan:
Detailed description of how objectives
will be achieved
Business Plan
Strategic Plan
Sacramento International Airport
6900 Airport Blvd, Sacramento, CA 95837
• Get on I-5 N from Aviation Dr
1.6 mi / 3 min
• Continue on I-5 N. Take CA-113 S to
Old Davis Rd in Solano County. Take
the Interstate 80 E exit from CA-113 S
20.0 mi / 19 min
• Drive to Old Davis Rd in Yolo County
0.8 mi / 2 min
• Turn left onto Old Davis Rd
0.4 mi
• Keep right to stay on Old Davis Rd
0.1 mi
• At the traffic circle, continue straight to
stay on Old Davis Rd
0.3 mi
• Make a U-turn
• Destination will be on the right
141 ft
UC Davis Conference Center
Distance 22.4 miles Time 24 mins
Do I Really Need a Business Plan??
Yes!!! And here’s why:
Plans that happen haphazardly or
reactively are never the best laid plans
Do I Really Need a Business Plan??
Yes!!! And here’s why:
Evaluating resources, customers and
competitors provides the framework from
which the plan will be derived
Do I Really Need a Business Plan??
Yes!!! And here’s why:
The exercise itself will give you a better
handle on the big picture
Do I Really Need a Business Plan??
Yes!!! And here’s why:
Objectives and goals will be better defined
Basic Format of a Business Plan
I. Executive Summary
- Highlight Key aspects of the plan
- Best written in the end
- Serves as a concise description of what is to follow
- ½ page
II. Rationale
- Why is the core needed?
-What makes this core unique?
-Provide a historical justification of the core’s value
Basic Format of a Business Plan
III. Description of the core
-Mission of the core
-Organizational Structure
-Core services offered
-Location
-Equipment
-Access and Operational Plans
IV. Demand for Services
-Who will use the facility/service?
-What is the anticipated usage?
-What is the basis of the anticipated usage?
Basic Format of a Business Plan
V. Analysis of competition
-Who are the local/external competitors?
-What advantage does the core have over its competitors?
-What do competitors have that may pose a threat to the
success of the core?
-Include market rate analysis
VI. User Fees & Pricing
-Associated costs and pricing for each service
-What are other sources of revenue (subsidies)?
-Include price matrix
-How do prices compare with market/competitors?
Basic Format of a Business Plan
VII.Implementation Plan
-Provide timeline, milestones and describe what has
already been accomplished
-Marketing Plan
-Usage tracking, billing and collection processes
-Review process for success and evaluation of customer
satisfaction
VIII.Budget
-Budget justification narrative
-Identify sources of funding/subsidies required
-How do you plan to deal with profit/deficits?
Basic Format of a Business Plan
IX. Future Plans
-New Services/Markets
-New equipment purchases
-Anticipated space/facility changes
-Future threats
X. Appendices
-Detailed 3 year budget; expenses and revenue
-Detailed rate calculations
-Market rate comparison chart
-Table of organization
-Historical usage data
Important Characteristics of a Business
Plan
Achievable
Easy to Read
Concise
Accurate
Action
Oriented
Believable
Compelling
In Summary
• The purpose of your Business Plan is to support
the successful implementation of the programs
identified in the Strategic Plan of your
organization
• The Business Plan provides a detailed
description of how objectives will be achieved,
along with the necessary justification
• A good Business Plan makes a compelling case
to those who must approve it and provide the
required funding or other necessary resources
For more info contact the MADSSCi/SEASR Planning Committee
Janette.Lamb@madssci.abrf.org
Thank you for your attention!
Questions???