assignment #5 PORTRAITURE Studio vs. in the moment and how to capture that moment...in the STUDIO!! Richard Avedon Known for celebrity and pop culture portraiture 1950 - 2000. Richard Avedon, Self Portrait 1963 Steve Jobs “My photographs don’t go below the surface. They don’t go below anything. They’re readings of the surface. I have great faith in surfaces. A good one is full of clues.”- Richard Avedon, 1980 Andy Warhol The Kennedy's He usually used plain white backdrops which simplified the portrait. The art movement Minimalism was burgeoning in the 1970's when many of his portraits were made. His photographs had a signature black edge showing the size and type of film he used.