Business Communication
Meaning of Communication
Communication is the process of transmitting information, ideas, thoughts, or feelings
from one person to another to achieve mutual understanding.
Business Communication
Business communication refers to the exchange of information within and outside an
organization to achieve organizational goals effectively and efficiently.
Definition
“Business communication is the process of sharing information between people within and
outside an organization that is performed for the commercial benefit of the organization.”
Objectives of Business Communication
1. To inform employees, customers, and stakeholders
2. To persuade and influence decision-making
3. To motivate employees
4. To build goodwill and professional relationships
5. To ensure coordination and control in organizations
Key Differences between Business Communication and Technical Communication
Aspect
Business Communication
To manage, persuade, and
Purpose
coordinate business activities
Managers, employees, clients,
Audience
stakeholders
General, managerial, or
Nature of Content
administrative
Simple, formal, and persuasive
Language Style
Use of Technical
Limited use of jargon
Terms
Relationship-building and decisionEmphasis
making
Polite, professional, and diplomatic
Tone
Technical Communication
To explain technical concepts,
processes, or data
Engineers, technicians, scientists,
or informed users
Specialized, technical, and
scientific
Precise, objective, and technical
Extensive use of technical
terminology
Accuracy, clarity, and
functionality
Objective, neutral, and factual
Manuals, specifications, reports,
diagrams
Formats Used
Emails, letters, memos, proposals
Feedback
Requirement
Often immediate
May be delayed or indirect
Skill Requirement
Communication and interpersonal
skills
Subject knowledge and technical
expertise
Business Correspondence
A. Business Letters
Inquiry letter
Complaint letter
Adjustment letter
Order letter
B. Email Communication
C. Report Writing
D. Presentation Skills
E. Listening Skills
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