Film Marketing Worksheet
Video: How to Sell Your Movie to an Audience — Film
Marketing
Name: ____________________
Date: ____________________
Class: ____________________
Directions: Watch the video and answer the questions in complete sentences.
1. What does “film marketing” mean?
______________________________________________________________
______________________________________________________________
2. Why is marketing important for a movie’s success?
______________________________________________________________
______________________________________________________________
3. What is a “target audience,” and why does it matter?
______________________________________________________________
______________________________________________________________
4. How can filmmakers figure out who their target audience is?
______________________________________________________________
______________________________________________________________
5. Name two ways filmmakers promote their movies.
______________________________________________________________
______________________________________________________________
6. How does social media help with film marketing?
______________________________________________________________
______________________________________________________________
7. What role do posters, trailers, or previews play in marketing?
______________________________________________________________
______________________________________________________________
8. What is one challenge filmmakers face when marketing a film?
______________________________________________________________
______________________________________________________________
9. If you made a short film, how would you promote it?
______________________________________________________________
______________________________________________________________
10. What is one important idea you learned from this video?
______________________________________________________________
______________________________________________________________