MAN 2324 Introduction to Entrepreneurship
Mondays 12:00pm – 2:50pm
Fridays 3:00pm – 5:50pm
Professor: SHIN, Dong Hyun
Class 1
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Class Agenda
1. Instructor Introduction
2. Syllabus
3. Power of Entrepreneurship (Chapter 1)
Class 1
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About You
Student Information Form (will be available on Canvas)
1. Name
2. Major / Year
3. Hobbies
4. Prior work experience (anything)
5. Plan after graduation
6. What you hope to achieve in this class
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Syllabus
Class 1
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Syllabus
Basics I
Course schedule:
▪ 12:00 pm – 2:50 pm, Section 01 (Monday)
▪ 3:00 pm – 5:50 am, Section 02 (Friday)
Contact information: dh.shin@cityu.edu.hk
▪
Subject line [MGMT 2324-0X, Last Name, First Name]
▪
Example S01: [MGMT 2324-01, SHIN, Dong Hyun]
▪
Example S02: [MGMT 2324-02, SHIN, Dong Hyun]
▪
Content: be specific, but straight to the point
▪
I will try responding within 48 hours
▪
DO NOT EMAIL ME FROM CANVAS
Office: AC3 10-226, Office hours: Open doors, but prefer appointment
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Syllabus
Basics II
➢ Announcement will be made on Canvas – please check regularly
➢ Syllabus is subject to change based on my reading of the class.
➢ All materials distributed in this class is copyrighted and therefore
should not be posted elsewhere without my permission
➢ DO NOT CHIT CHAT in the class (use sns to chat) – if I get bothered,
you will lose points
➢ Please be mindful of others
➢ Please try to break out of your box
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Syllabus
Required Materials
Textbook: Entrepreneurship, 5th edition
2020©
Authors: Andrew Zacharakis, Andrew C.
Corbett, William D. Bygrave
ISBN: 119563224
▪ Print or electronic version is okay
▪ If you choose to buy prior editions, it
is your responsibility to follow up with
pages and contents.
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Syllabus
Required Materials
▪ For each conceptual lecture, we will apply our
understanding on real-world case studies.
▪ 4 cases will come from the textbook.
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Syllabus
Course Objective
1. Develop your capacity to generate, assess, and recognize feasible
business ideas
2. Improve your ability to write and present your business ideas and
collaborate with entrepreneurial team
3. Understand different types of entrepreneurial model and strategy and
be able to choose what is appropriate based on given situations
4. Streamline how entrepreneurship is created – idea generation,
protype design, entrepreneurial marketing and financing, etc.
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Syllabus
Grading
1. Micro Venture Project – 30% (group)
2. Final Exam – 40% (individual)
3. Misc. Grade – 30% (individual)
▪ Business Pitch (5%)
▪ Case Poll (5%) – 5/6 will be counted
▪ Attendance and participation (10%)
I expect you to be in class and I will randomly take attendance.
For t
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Syllabus
I expect you to be in class and I will randomly take attendance.
For the following days, however, you MUST be in class.
Pitch day (week 3)
Team formation day (week 4)
Guest speaker day (TBD)
Presentation Day I, II, and III (week 10-12)
You are an adult,
You don’t have to explain why you are going to be absent.
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Time Line
Business Pitch
Mini Business
Plan
Venture Team
Formation
Constructive
Feedback
Class 1
Venture Team
Presentation
12
What Am I looking For?
M
Fundamental, Efficient,
Minimum Dollar Investment
V
Viable, Sufficient Target
Customers, Achieve Needs
P
Proof of Product / prototype by
the semester end
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Not..
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Questions?
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Entrepreneurship.. What comes to our
mind?
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Definition of Entrepreneurship
Early definition of entrepreneur by Joseph Schumpeter
“A person who destroys the existing economic order by introducing new
products and services, by introducing new methods of production, by
creating new forms of organization, or by exploiting new raw materials.”
Our definition of entrepreneur
“Everyone who starts a new business. Entrepreneur is a person who
perceives an opportunity and creates an organization to pursue it.”
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Definition of Entrepreneurship
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Entrepreneurship by Numbers
U.S.A.
Hong Kong
Numbers
30 million
340,000
Private Sector Payroll
47.5%
45%
New Ventures / year
3 million
~ 4000
Desiree of entrepreneur
48%
68%
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GEM Model for Economic Growth
National economic growth hinges on 2 interrelated activities:
▪ Activities of established firms
▪ Entrepreneurial process
Entrepreneur is a person who
perceives an opportunity and creates
an organization to pursue it.”
Creative Destruction
“Business Churning”
Capacity &
Motivation
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Business Churning
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Global Entrepreneurship Monitor Statistics
Largest organization studying entrepreneurship
▪ Economic impact
▪ National characteristics responsible entrepreneurial activities
Total Early-Stage Entrepreneurial Activity (TEA):
▪ Nascent entrepreneurs
▪ Owner-manager
TEA measured by:
▪ Total
▪ Opportunity
▪ Necessity
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Global Entrepreneurship Monitor
TOTAL TEA
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Phase of Entrepreneurship Process
Figure 1.2 Phases of Entrepreneurship Process
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Principal Findings from GEM
Figure 1.3 Overall TEA Rates in Four Geographic Regions
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Principal Findings from GEM
Figure 1.4 TEA by Age by Phase of Economic Development
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Principal Findings from GEM
Figure 1.5 TEA with Three Level of Self-Reported Job Growth Expectations
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Entrepreneurship Ecosystems and the Importance of
Support
Public
Policy
Laws
Development
Programs
Entrepreneurship Ecosystem
Financing
Education
Class 1
Other factors
28
Factors that Influence Entrepreneurship
Figure 1.1 Entrepreneurial Framework Conditions
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TODAY’S CLASS
INTRODUCTION
SYLLABUS
DEFINITION OF ENTREPRENEURSHIP
ENTREPRENEURIAL STATISTICS
FINDINGS OF GEM
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NEXT CLASS
ENTREPRENEURIAL PROCESS (CH2)
OPPORTUNITY RECOGNITION (CH3)
C1. MightyWell (case poll due this Sunday 10pm)
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