PROJECT PROPOSAL FORMAT
Cover Letter
Introduction
1. Company Background

Business activities
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M & A, Forms 9, 24 & 49

Registration with Government, Government Agencies and Trade Associations
2. Profile of the Entrepreneurs and Key Personnel
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Detailed background of entrepreneurs and key personnel
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Organizational structure
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Current workforce
3. Industry Analysis

Market size - global and domestic

Industry growth - past and future

Competitors - market share and market segment
4. Marketing Strategy

Current market share

List of Clients and volume
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Target market
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Detailed marketing strategies - short, medium and long term plans
5. SWOT and Risk Analysis
Proposed Requirement

Type of products/services

Location and layout

Approval and licensing requirements
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Targeted production volume/capacity
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Technology choice and justification
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Manufacturing/business process chart
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Choice of alternative products using the chosen technology
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Future workforce requirement
6. Capital Requirement

Project cost

Proposed method of financing
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Proposed equity structure
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Details of fixed assets, cost and depreciation schedule
7. Financial

Audited accounts for the last three (3) years

Projected P&L, balance sheet and cash flow for next five (5) years complete with notes and assumptions
(monthly cash flow projection for the first two (2) years)

Latest monthly management accounts

Sensitivity analysis

Profitability ratios
Conclusion

Business growth prospect

Project viability