Sagar Partap
Linkedin: linkedin.com/in/sagar-partap-85b66b176
Email: partaps9897@gmail.com
Mobile: +91-9897-2725-52
Education
Indian Institute of Technology (BHU)
Bachelor of Engineering in Chemical Engineering and Technology, CPI: 8.78
July 2018 - May 2022
Varanasi, India
Experience
Meesho
June 2022 – January 2024
Business Analyst (Full time)
Bangalore
● Worked with performance marketing (Google and Facebook) team for driving new user acquisition, optimizing NMV/CAC and
activation.
● Worked on finding the top 1M Premium users from Metro and Tier 1 cities, where they come from, and their behavior on the app.
● Ran the various experiments like POPS, SSN for increasing platform level total shares and shares/user.
● Ran the Google Geolift experiment through data analytics tools like R, SQL, and Excel and checked the goodness which Google
drives.
● Contributed to the xDOM experiment through data analytics tools like SQL, and Excel by comparing the activation and retention
curve of our experiment with in-app features like VS, LC ultimately got 4 % more retention than VS.
● Automated the process of metrics tracking by creating Metabase dashboards and Presto models saving 30+ human hours weekly.
● Worked with Facebook 0-1 remarketing team in improving the NMV/CAC by 20 % for repeat users by showing exclusive feeds.
● Defined and analyzed the consideration metrics for users we acquired through influencer channels, ultimately getting a 30%
improvement in consideration.
● Worked with web and SEO team in creating the PLP pages for the web by creating JSON script using data bricks python which is
used in creating more than 1lakh PLP pages.
● Worked with the business team for user research to understand the behaviour of the users.
Medicento
May 2021 – July 2021
Business Development and Strategic Partnership Intern
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Remote
Worked with the Research team for gathering information on influencers and various companies related to influencers marketing.
Collected, reviewed social media influencers' data (particularly Instagram), categorized the data followers-wise and
content-wise,cleaned the data for further processing, and analysed it by using Excel.
Worked with the Social Media team, handling their Social Media Pages, making posters, posting the content on social media.
Projects
Business Statistics and Analysis Capstone Project
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Merged and cleaned the Housing Survey data for different years and Performed Hypothesis Testing to compare market values of
vacant and occupied houses.
Predicted the market value of Housing units using Linear Regression in MS-Excel.
Performed Holdout Analysis to measure predictive accuracy.
Video Games Sales Analysis using Python
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September 2021
October 2021
Prepared and cleaned the data for further processing.
Identified the most selling games platform-wise and genre-wise.
Identified the most popular genre in Europe and compared it with India.
Visualized the relationship between the different attributes and correlation between them.
Technical Skills
Languages: SQL, Python, R
Soft Skills: User Research, Leadership, Stakeholder Management
Tools: Mixpanel, Metabase, Zeppelin, Microsoft Office & CODA, Atlassian JIRA, Asana, Prism
Miscellaneous
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Participated in monogram and WORD-O-SCAPE event during FMC Weekend organized by FMC, IIT(BHU) Varanasi in 2018.
Depending on my academic standing, I was given a branch shift after my first year.
Participation in Inter hostel cricket tournament in 2020.