Uploaded by Juliana Aisyah Amirudin

Fundamental of Marketing - TOPICS

advertisement
Topic 1: Introduction to Hospitality Marketing concept
• The Marketing Concept
• Marketing Era
• Adoption of Marketing Concept
• Definition of Marketing
• Hospitality Marketing Mix
• Organising and Managing the Marketing Function
Topic 2: The Characteristics of Hospitality Services Marketing
• Characteristics of Hospitality Services Marketing
• Supply and Demand
• Creating Product Differentiation
• Managing Service Quality
• Customer Satisfaction
Topic 8: Personal Selling, Public relations and Publicity

Introduction & definition of personal selling

Importance & advantages of personal selling in the hospitality tourism industry

Building personal relationships

Customized communication and selling approach

Introduction & definition of public relations

Role & benefits of public relations in the hospitality tourism industry

Enhancing brand image and reputation

Building positive relationships with stakeholders

Introduction & definition to publicity

Importance of publicity in the hospitality tourism industry
Download