Topic 1: Introduction to Hospitality Marketing concept • The Marketing Concept • Marketing Era • Adoption of Marketing Concept • Definition of Marketing • Hospitality Marketing Mix • Organising and Managing the Marketing Function Topic 2: The Characteristics of Hospitality Services Marketing • Characteristics of Hospitality Services Marketing • Supply and Demand • Creating Product Differentiation • Managing Service Quality • Customer Satisfaction Topic 8: Personal Selling, Public relations and Publicity Introduction & definition of personal selling Importance & advantages of personal selling in the hospitality tourism industry Building personal relationships Customized communication and selling approach Introduction & definition of public relations Role & benefits of public relations in the hospitality tourism industry Enhancing brand image and reputation Building positive relationships with stakeholders Introduction & definition to publicity Importance of publicity in the hospitality tourism industry