PURPOSIVE COMMUNICATION I. LANGAUAGE AND COMMUNICATION LESSON 1: THE NATURE OF LANGUAGE Language is at the core of human interaction. Glocal is what you mean you can talk using both local and global language. Human beings are born with the capacity to communicate. The Nature of Language “Language shapes the way we think, and determines what we think about,” It enables us to exchange ideas, by allowing us to say or write down what we thought. It was through language that you learned your cultural values and behavior. Animals are said to be able to communicate with each other. But only human beings are truly capable of producing language. Every language has system of rules such as; Phonology Grammar Syntax Semantics Orthography Grammarians concerned with clarity while Rhetoricians are concerned with effectiveness. Speech Community The language that is spoken in the community where your parents belongs becomes your own and that is called speech community. Tagalog Tausug Cebuano Chavacano Maranao Maguindanao Yakan And many more For instance, if the child is exposed to any digital gadgets and they are born with a Cebuano speaking parents, yet they may speak English if their dominant exposure to the gadgets influence their language use. Language Acquisition Growing up the first language that you would choose to speak is the language that your parent uses. You might acquire this by listening and mimicked them when you were still a baby. And as you grow older, you read materials, written texts, books and etc. that you may also acquire to be your language. Mother Tongue The language that you acquired or picked up from the speech community you are in while growing up, becomes your first language. Second Language The language that you formally learned either in school or tutorial classes other than the first language that you acquired from home. This can be your national language like Filipino or the global language like English. Language Learning Language learning is the process of studying a second language formally. This happens when you as a learner study; rules of grammar, correct usage, word derivation, pronunciation and enunciation. Language Contact Your exposures to various situations and with other learners who speak a language different from your own provide a language contact. Language Change Language change can happen when two or more languages try to adapt or borrow words as a product of new ideas. Language change is a natural behaviour of all languages. LESSON 2: TYPES OF COMMUNICATION Communication is generally defined as the exchange of thoughts, ideas,concepts, and views between and among two or more people. Communication happens when both interlocutors have their minds analogous, meaning, both the sender and the recipient have the so called “meeting of their minds.” Communication—your ability to share your beliefs, ideas, and feelings—is at the heart of all human contact. Types of Communication according to Mode A message may be conveyed via these types: verbal, non-verbal, and visual.Though communication is often thought of as verbal, the non-verbal mode is equally essential as it enhances one’s message. Verbal communication makes use of words tailored by the speaker to let the recipient decodethe message. Non-verbal communication makes use of gestures, facial expressions, and body language to reinforce the verbal cues. Visual communication, moreover, is the type of communication that makes use of visuals or images to convey information and/ormessages. Types of Communication according to Context 1. 2. 3. 4. 5. Context in communication is referred to as a composite of people interacting with each other, Communication according to context may include: intrapersonal; interpersonal; extended; organizational; intercultural. Intrapersonal communication is labelled as inner talk, inner monologue or talking to oneself. Psychologists call this self-verbalization or self-statement. Interpersonal communication may occur in dyads or small groups, where it is meant to deepen one’s relationship with others. However, if the objective is to achieve something at the end of the conversation, it becomes transactional. While the former is characterized by less seriousness and formality, the latter is more formal and profound.In addition, extended communication involves the use of electronic media. Extended communication encompasses tele, audio, or phone conferencing, videoconferencing, Skype calls, and other technological means. Since extendedcommunication is public in nature, speakers are expected to be prepared when theyspeak, making their language more formal. Organizational communication comprises the type of communication among individuals working for the company where hierarchical structure is apparent. It has a system of communication put in place where standards of communication protocols are made clear that interaction patterns are established. Formal structures allow communication take place via designated channels of message flow between positions in organization. Four approaches may be used such as: (1) downward communication, upward communication, (3) horizontal and (4) crosswise communication. so to the (2) Intercultural communication. As the term implies, it is communication between or among people having different linguistic, religious, ethnic,social, and professional backgrounds. Types of Communication according to Purpose and Style The types of communication according to purpose and style are formal and informal. However, rather than focusing on the transmission of message and message flow, the focus here is on communication setting and the mode of delivery. Formal communication employs formal language delivered orally or in written form. Lectures,public speeches, research and project proposals, reports, and business letters among others are all considered formal situations and writings. On the contrary, informal communication involves personal and ordinary conversations with friends, family members, or acquaintances about anything under the sun. The mode may be oral as in face to face, ordinary or every talks, and phone calls, or written in the case of e-mails ,personal notes, or text messages. The purpose is to simply socialize and enhance relationships.