Business
Management
Back to Basics
Business Management: Back to basics, aims at enabling students to learn relevant skills and competencies
to become critical thinkers, problem solvers and effective and efficient business managers during prosperous
and challenging times. These competencies are achieved through students’ ability to interpret and apply
the managerial tasks within the functional areas of management in an efficient and effective manner. In
this regard, practical activities based on real business scenarios facilitate students’ critical thinking and
problem-solving abilities. The activities and contextualisation thereof allows students to apply content to
a southern African context. The principles of language accessibility and contextual application are key
features of the book and enable students to bridge the gap between secondary and higher education.
Topics covered in the textbook include:
• Introduction to Business Management
• Entrepreneurship
• Business Environments and Business Formats
• Managerial Tasks:
• Planning
• Leading
• Organising
• Control
• Functional Areas of Management
• Human Resource Management
• Marketing Management
• Operations Management
• Supply Chain Management
• Financial Management
• Corporate Governance
• Project Management
The textbook is targeted towards higher education students pursuing an undergraduate qualification such as
a Higher Certificate, Diploma or Degree. This textbook is also appropriate for students studying at Technical
and Vocational Education Training (TVET) colleges.
About the authors:
Willy Engelbrecht (Editor) completed a Bachelors of Commerce in Marketing and Tourism Management
in 2009 and obtained his PhD in 2015 at North-West University. Willy is currently Deputy Head of Faculty:
Commerce at The Independent Institute of Education (The IIE).
Conrad van Greunen (Editor) completed a Bachelor’s degree, specialising in Economics and Business
Management, and went on to obtain his PhD in Commerce in 2017.
ISBN 978 1 48513 074 1
www.juta.co.za
9 781485 130741
Copyright © 2021. Juta and Company [Pty] Ltd. All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted
under U.S. or applicable copyright law.
19.1mm
Business
Management
Back to Basics
Willy Hannes Engelbrecht
Conrad van Greunen
EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 8/20/2023 10:44 PM via INDEPENDENT
INSTITUTE OF EDUCATION
AN: 2803367 ; Engelbrecht W.; Business Management: Back to Basics
Account: s6311349