MARKETING STRATEGIES OF ONLINE SHOPS IN INSTAGRAM
INSTRUCTION: Kindly rate the statements based on the given scale and check the box of your choice.
5 Strongly Agree – This means the statement meets your preference/opinion outstandingly.
4 Agree – This means the statement meets your preference/opinion very satisfactorily.
3 Neutral – This means the statement meets your preference/opinion fairly.
2 Disagree – This means the statement partly meets your preference/opinion.
1 Strongly Disagree – This means the statement does not meet your preference/opinion.
Sop1: What are the level of awareness of the respondents towards the marketing strategies in
Instagram?
SOP 1:
What are the level of awareness of
the respondents towards the
marketing strategies in Instagram?
1. I am aware of Instagram.
2. I am aware with the different kinds of
marketing strategies (Instagram Ads,
Hashtags, Posts, Reels, and Stories,
Instagram
Live,
Partnering
with
Influencers,
Giveaways,
etc.)
in
Instagram.
3. I am aware of all the Instagram
features that can be used in marketing
strategies.
4. I am aware that marketing strategies
help boost my online shop.
5. I am aware that marketing strategies
are necessary for running an online
shop.
Fully
Aware
(5)
Aware
(4)
Neither
aware nor
not aware
(3)
Not
Aware
(2)
Fully not
aware
(1)
Sop2: What are the marketing strategies do the respondents apply in their online shops in
Instagram?
SOP 2:
What are the marketing strategies
do the respondents apply In their
online shops in Instagram?
1. I apply marketing strategies like
reels, hashtags, influencers in my
online shop.
2. I make use of Ads in marketing my
product in my online shop.
3. I utilize influencer marketing in my
online shop in Instagram.
4. I utilize Instagram live as my
marketing strategy in my online shop.
5. I employ shopping tools as my
marketing strategy in my online shop in
Instagram.
Strongly
Agree
(5)
Agree
(4)
Neutral
(3)
Disagree
(2)
Strongly
Disagree
(1)
Sop3: What are the most preferred marketing strategies do the respondents use in their
online shops in Instagram?
SOP 3:
What are the most preferred
marketing strategies do the
respondents use in their online
shops in Instagram?
1. I favor using "ads" as a marketing
strategy for my Instagram online store.
2. I would rather use "hashtag" as a
marketing strategy for my online shop
on Instagram.
3. As a marketing technique for my
Instagram online store, "partnering up
with influencers" is what I prefer to use.
4. I like to apply "giveaways" as a
marketing tactic for my Instagram
online store.
5. In order to promote my Instagram
online store, I prefer to use "reels".
Strongly
Agree
(5)
Agree
(4)
Neutral
(3)
Disagree
(2)
Strongly
Disagree
(1)
Sop4: What are the advantages of using marketing strategies as perceive by the
respondents?
SOP 4:
What are the advantages of using
marketing strategies as perceived
by the respondents?
1. My online shop can grow without
developing a strategy for marketing.
2. Utilization of marketing strategy in
Instagram has contributed to the growth
of my online shop.
3. Marketing strategy helps our
business in adopting to change in
trends.
4. There is a difference in the number of
buyers when we use marketing
strategy.
5. Utilization of marketing strategy in
Instagram is cost effective.
Strongly
Agree
(5)
Agree
(4)
Neutral
(3)
Disagree
(2)
Strongly
Disagree
(1)