MEDIA KIT Let your message be heard with the largest ad-supported audio marketplace in the U.S. S X M M E D I A .C O M 2 SXM Media, Media Kit GETTING STARTED Advertising solutions across our portfolio of brands: Pandora, Stitcher, SiriusXM, and SoundCloud 3 OVERVIEW & HIGHLIGHTS 9 AUDIO 18 VIDEO 24 DISPLAY 34 SPONSORED CONTENT 45 PROGRAMMATIC SOLUTIONS 46 GET CONNECTED 3 SXM Media, Media Kit TWENTY-FIRST CENTURY AUDIO SXM Media About Us The world’s largest audio entertainment company Fueling audio discovery anytime, anywhere Influential audio creators & their fans A global leader in programmatic digital audio Fueling podcast discovery anytime, anywhere 4 SXM Media, Media Kit MORE MOBILE APP LISTENERS THAN ANY OTHER AUDIO BRAND.1 On mobile or smart speakers, at home or work, in big cities and small towns. 150M monthly unique visitors 54% of the US population2 #1 addressable streaming to ad-supported digital audio3 1. Comscore Mobile Metrix, April 2021, Claritas 2020 P13+ 2. Internal metrics from subscribers, active accounts and Stitcher user logs, Q1 2021 3. Edison Research, Share of Ear, Q1 2021 4. Simmons Research, Local Market Studies, Fall 2019 5. Pandora Internal Data, Q1 2021 #1 in 154 US markets Reaching more A18–49 than broadcast radio4 90% hrs spent on mobile & other connected devices5 5 SXM Media, Media Kit INSIGHTS WITH IMPACT Pandora, Stitcher, and SiriusXM listeners contribute to more than one billion data points daily, so we can build targeting segments that matter to you. WHO HOW THEY LISTEN age, gender technographic, language preferences, device, carrier, platform WHAT genre, artists, podcasts WHERE geolocation WHEN time of day, day of week WHAT THEY’RE DOING activity while listening PREFERENCES favorite genres, top artists, lyrical content LIFESTYLE income, travel, activities, family status CULTURE Latin, African American, Asian American, Indian American, Italian American 6 SXM Media, Media Kit MEASURING SUCCESS Campaign effectiveness & ROI We tailor your measurement strategy to ensure your investment works as hard as you do. No matter your objective, we have your measurement solution. NIELSEN CATALINA SOLUTIONS (NCS) PANDORA TEST & TUNE (Surveys and Sales Lift) PLACED NIELSEN BUYER INSIGHTS KANTAR MILLWARD BROWN ORACLE DATA CLOUD ANSA (Powered By Foursquare) SAMBA TV VERITONIC EXPERIAN CROSSIX 7 SXM Media, Media Kit SXM MEDIA’S INSIGHTS LAB The SXM Media Insights Lab brings together our scale, data science platform, sonic expertise, and industry relationships to drive the next digital audio revolution. FIND OUT MORE sxmmedia.com/insightslab 8 SXM Media, Media Kit STUDIO RESONATE Studio Resonate is an audio first creative consultancy born at the crossroads of creative and data science and sound. ABOUT 50+ person team 250K ads produced over the past 10 years SERVICES Audio Creative Production Copywriting Translation / Transculturation Rich Media Design & Development Display Creative Production …and more! FIND OUT MORE www.studioresonate.com AUDIO AUDIO 10 SXM Media, Media Kit AUDIO EVERYWHERE Reach your audience in the easiest and most cost-efficient way. Audio Everywhere weaves your message seamlessly across all platforms, (Pandora and SoundCloud) and platforms (mobile, tablet, web, connected home, connected car). ELEMENTS :30, :15 or :10 second Audio Ad Companion Tile (not available in Connected Car) Companion Banner (not available on Connected Car or Connected Home) PLATFORMS Mobile, Tablet, Web, Connected Home, Connected Car PUBLISHERS Pandora and SoundCloud AUDIO 11 SXM Media, Media Kit PLATFORMSPECIFIC AUDIO Speak to your audience in a premium listening environment through :10, :15 or :30 audio spots on Pandora and SoundCloud that engage users between the songs they love. Premium Targeting: Access to 2,000+ first and third party audience segments to reach your target audience on Pandora. ELEMENTS :30, :15 or :10 second Audio Ad Companion Tile* Companion Banner * FORMATS .wav, .mp3, .aiff, .m4a, .mp4 PLATFORMS Web, Mobile, Tablet, Connected Home*, Connected Car* *not available CONNECTED HOME CONNECTED CAR Addressable reach through over 2,000 integrations on devices such as smart speakers, smart tv’s, gaming consoles, and more. Premium in-car audio experience with over 200 car integrations AUDIO 12 SXM Media, Media Kit AUDIO XP Engage with Pandora and SoundCloud users in-between the content they love. Serve a sequence of ads in real-time based on audience signals like exposure or click behavior. ELEMENTS Series of :30, :15 or :10 second Audio Ads Single Companion Banner FORMAT VAST PLATFORMS Web, Mobile, Tablet, Connected Home, Connected Car CROSS PUBLISHER & CROSS PLATFORM PRESENCE Reach your target audience wherever they are listening across Pandora & SoundCloud TWO-WAY ENGAGEMENT PREMIUM TARGETING Audio is amplified with a clickable Access to 2,000+ first and third display presence party audience segments to on web, mobile, and tablet reach your target audience across Pandora & SoundCloud AUDIO 13 SXM Media, Media Kit Monday Tuesday DYNAMIC AUDIO We know how it is. Another Wednesday. Hyper-personalize audio ads to listeners in real time, based on Pandora’s listener data. And you have country music to keep you going. The technology is able to string together different elements, or pieces of an audio ad to get a particular message just right for each listener. Intelligent ad technology optimizes various triggers such as location, weather, and time-of-day to serve the right message to the right listener at the right time. Serve a sequence of ads to listeners in real-time based on audience signals such as exposure or click behavior. ELEMENTS :30, :15 or :10 second Audio Ad* Companion Banner FORMAT VAST (Pandora-produced) *Due to the custom nature of this execution, Dynamic Audio requires a longer lead time. D AY O F W E E K trap beats today’s pop GENRE cold day rainy day Minneapolis Seattle Another sunny day in beautiful Dallas. C U R R E N T W E AT H E R L O C AT I O N AUDIO 14 SXM Media, Media Kit SEQUENTIAL AUDIO Drive listeners further down the path-topurchase with intelligent ad technology that transforms a traditional audio ad experience into an in-depth brand story. FIRST AUDIO SPOT Serve a sequence of ads to listeners in real-time based on audience signals such as exposure or click behavior. SECOND AUDIO SPOT Builds awareness Establishes preference THIRD AUDIO SPOT ELEMENTS Series of :30, :15 or :10 second Audio Ads Single Companion Banner FORMAT VAST Drives action AUDIO 15 SXM Media, Media Kit PAX MARKETPLACE Efficiently extend your campaign’s reach through :30, :15 or :10 audio spots across a marketplace of digital audio publishers. ELEMENTS :30. :15, or :10 second Audio Ad, Companion Tile, Companion Banner PLATFORM Web, Mobile, Tablet, Connected Home, Connected Car AUDIO 16 SXM Media, Media Kit PODCASTS Sponsor podcasts on Stitcher or Pandora or add podcast ads to your existing audio buy to reach your target audience across formats. ELEMENTS :30, :15 or :10 second Audio Ad Companion Tile, Companion Banner FORMAT Mobile AUDIO 17 SXM Media, Media Kit PAX PODCAST MARKETPLACE Reach podcast listeners across reputable publishers and thousands of shows through a single campaign using :15 and :30 audio ads. Reach podcast listeners at scale, over 28M users in the #1 monetizable podcast marketplace. Apply category targeting to align with key genres that are relevant to your brand. No more cherry-picking: use a single campaign to reach your target audience at scale. PLATFORMS Web, Mobile, Tablet, Connected Home, Connected Car VIDEO VIDEO 19 SXM Media, Media Kit VIDEO EVERYWHERE Reach your audience throughout their day by extending your video campaign across web, mobile, and tablet. This simple, turnkey solution leverages one creative set across all platforms and bundles a video ad and a standard 300x250 banner that run wherever inventory is available. ELEMENTS Aspect Ratios 16:9 (854x480) 4:3 (640x480) Max Video Length :30 second 300x250 Companion Banner PLATFORMS Mobile, Tablet, Web VIDEO 20 SXM Media, Media Kit PLATFORMSPECIFIC VIDEO Reach engaged listeners with video and follow-on display banners on the platform of your choice across Pandora and Soundcloud. Your full-screen branded experience will only appear when a user is already engaging with the platform, maximizing viewability. ELEMENTS Aspect Ratios 16:9 (854x480) 4:3 (640x480) Max Video Length :30 second 300x250 Companion Banner PLATFORMS Mobile, Tablet, Web VIDEO 21 SXM Media, Media Kit VIDEO PLUS Reward listeners with access to premium features and ondemand listening in exchange for spending a minimum of 15 seconds with your brand video. ELEMENTS Flexible Formats Vertical or Horizontal Aspect Ratios Horizontal: 16:9, 4:3, 9:16 Vertical: 2:3 300x250 Companion Banner PLATFORM Mobile VIDEO 22 SXM Media, Media Kit PERSONAL PRIMETIMES Reach listeners in culturally relevant moments by targeting video ads to unlock specific playlist and artist content behind the paywall. ELEMENTS Flexible Formats Vertical or Horizontal Aspect Ratios Horizontal: 16:9, 4:3, 9:16 Vertical: 2:3 300x250 Companion Banner PLATFORM Mobile VIDEO 23 SXM Media, Media Kit MOBILE MUTED VIDEO An attention-winning opportunity that will allow your video to be played in a responsive display unit, with the option to unmute to pause the listener’s music and capture attention in fullscreen. ELEMENTS Aspect Ratios 1:1 (480x480) 16:9 (480x270) 4:3 (480x360) Max Video Length :30 second PLATFORM Mobile MUTED VIDEO Muted video begins automatically. Listener taps the unmute button to pause their music and watch the video in fullscreen. mode with sound. FULLSCREEN VIEW Video continues playing in fullscreen to keep watching in landscape. FULLSCREEN VIEW, ROTATED Listener can rotate their device FULLSCREEN VIEW Listener taps CTA button to open the advertiser’s landing page in fullscreen. DISPLAY DISPLAY 25 SXM Media, Media Kit DISPLAY EVERYWHERE Leverage the easiest and most cost-efficient way to reach your audience across all of Pandora’s touch points. This cost-efficient bundle includes a single, standard 300x250 banner that runs cross-platform on web, mobile, and tablet—wherever inventory is available. ELEMENTS 300x250 Display Banner PLATFORMS Mobile, Tablet, Web DISPLAY 26 SXM Media, Media Kit PLATFORMSPECIFIC DISPLAY Drive user action with display through a feature-rich canvas that showcases your brand and builds awareness throughout your campaign. Each placement adheres to well-established IAB and MMA standards, allowing for existing creative to be leveraged without additional editing. Display ads are served upon user interaction so your message is sure to reach a leaned-in listener. ELEMENTS 300x250 Display Banner PLATFORM Mobile, Tablet, Web DISPLAY 27 SXM Media, Media Kit RESPONSIVE MOBILE DISPLAY Increase your visibility with an audience who’s listening—and looking! Responsive Display seamlessly integrates your ad into Pandora’s environment by natively placing it in the same container that houses the album cover art of the song that’s playing—driving quality engagements that indicate intent. ELEMENTS 1x1 Banner (600x600 through 1080x1080) PLATFORM Mobile DISPLAY 28 SXM Media, Media Kit FRONT DOOR DISPLAY Own the first impression across our three most heavily trafficked screens, through impactful display cross-platform. ELEMENTS Mobile 750x1400 Tablet 300x250 Desktop 970x250 This opportunity targets a national audience. DISPLAY 29 SXM Media, Media Kit MOBILE WELCOME INTERSTITIAL Build top-of-mind awareness on mobile through an impactful, rich display unit that appears when the Pandora app is launched. The Interstitial takes over the entire screen immediately following the loading screen and as soon as a listener’s music begins. ELEMENTS Dimensions 750x1400 Max File Size 200kb FORMAT HTML PLATFORM Mobile DISPLAY 30 SXM Media, Media Kit MOBILE PRESTITIAL INTERSTITIAL Own 100% SOV of SoundCloud listeners upon entry to the mobile SoundCloud app. Capture listeners’ attention as soon as they start their SoundCloud experience on mobile. 100% share of screen creates an impactful, immersive environment. Tap into 94% of SoundCloud’s audience through mobile advertising. ELEMENTS 960x1350 PLATFORM Mobile DISPLAY 31 SXM Media, Media Kit WEB BILLBOARD Make a high-impact splash for your product launch, major announcement, or key event with an exclusive one-day takeover. The IAB standard 970x250 ad unit will pop up directly above the media player. Amp up your takeover and own the background skin and full real estate around Pandora’s tuner. ELEMENTS 970x250 Billboard Banner Maximum animation length 15 second Optional Web Skin PLATFORM Web DISPLAY 32 SXM Media, Media Kit DYNAMIC DISPLAY Deliver the right creative to the right audience with three unique capabilities: SEQUENTIAL MESSAGING CTR OPTIMIZATION CREATIVE TARGETING Capture and engage listeners through sequentially targeted ads on mobile. Ads are sequenced in real-time based on users’ previous exposure or click behavior. Test a variety of banners in real-time and automatically give more weight to the banner with the highest CTR for each age group and gender. Serve different creatives or different landing pages tailored to listeners of different genders, age, and geo—all served by the same ad tag. ELEMENTS 300x250 Display Banner served via AdXcel PLATFORM Mobile DISPLAY 33 SXM Media, Media Kit AMPLIFIED DISPLAY Create a rich, captivating ad experience tailored to your specific campaign goals. Amplified Display suits a wide a variety of campaign objectives. Creative services are also available for custom executions for select campaigns. ELEMENTS STORE LOCATOR WEATHER FEED ADD TO CALENDAR COUNTDOWN CLOCK Engage and motivate your audience to visit storefront locations through a solution that drives, sight, sound, and interactivity. Speak to customers across the country through unique messaging that changes based on their weather conditions. Help organize the busy listener’s life and remind them of your brand’s premier date or product launch through their personal calendar. Demand attention through a living, breathing reminder that a key date is fast approaching and listeners won’t want to forget it. 300x250 Banner Responsive 1x1 Banner (600x600 through 1080x1080) for select campaigns PLATFORMS Web, Mobile, Tablet TWITTER POST Drive social posting and awareness through an interactive display solution that encourages listeners to post about your brand on Twitter. SPONSORED CONTENT SPONSORED CONTENT 35 SXM Media, Media Kit SPONSORED LISTENING VIDEO Create a meaningful connection with listeners via Pandora’s original reward-based advertising solution. In exchange for :15 seconds of active attention and engagement with a brand’s video, listeners are offered on hour or uninterrupted music. Within the Sponsored Listening session, the advertiser has 100% share of voice, creating a special experience between the brand and the listener. ELEMENTS Aspect Ratios Horizontal: 16:9, 4:3 Vertical: 9:16, 2:3 In-Reward Responsive Banner 300x250 or 1x1 Post-Reward Audio Spot :15 or :30 second PLATFORM Mobile SPONSORED CONTENT 36 SXM Media, Media Kit SPONSORED LISTENING CUSTOM RICH MEDIA In exchange for :15 seconds of active attention and engagement with a brand, listeners are offered one hour of uninterrupted listening. Examples include swiping a slide gallery, or participating in an interactive 360 product spotlight. Creative services are also available for custom executions for select campaigns. ELEMENTS Fullscreen Rich Media View In-Reward Responsive Banner 300x250 or 1x1 Post-Reward Audio Spot :15 or :30 second PLATFORM Mobile Create an intimate connection with listeners with this proven, reward-based solution. SPONSORED CONTENT 37 SXM Media, Media Kit SPONSORED STATION Align with consumer moments where music is an inherent part of the experience through Pandora’s owned stations. These stations are turnkey solutions that allow brands to own seasonal and lifestyle stations on Pandora. Exclusive sponsorship provides limited interruption experience to listeners, creating a highly engaged audience for the brand. Brands will have access to an organic and loyal audience that already exists on Pandora. IN-STATION MEDIA MIX Display, Audio, Video SPONSORSHIP TYPES Activities, mood, music, occasion, holiday PLATFORM Mobile, Tablet, Web, Connected Home,* Connected Car* *Will become available Q4 2020 This opportunity targets a national audience. SPONSORED CONTENT 38 SXM Media, Media Kit BRAND STATION Build a brand community on Pandora and tap into their passion for music through a listening experience customized for your target audience. Brands can either leverage Pandora’s Music Genome Project to choose song “seeds” and let the genome curate a personalized experience for each listeners or opt for full editorial control through a station collaboration with Pandora’s expert curators. Capture attention with 100% advertisers SOC of in-station media. IN-STATION MEDIA MIX Display, Audio, Video PLATFORM Mobile, Tablet, Web, Connected Home,* Connected Car* *Will become available Q4 2020 SPONSORED CONTENT 39 SXM Media, Media Kit ARTIST PROGRAMS Drive authenticity by tapping Pandora’s music industry relationships to create a cocurated Brand Stations with an artist, band, or influencer. Executions range based on your objectives— from contextual alignment to a highly customized artist and brand integration. Capture attention with 100% advertisers SOV of in-station media. IN-STATION MEDIA MIX Display, Audio, Video PLATFORM Mobile, Tablet, Web This opportunity targets a national audience. SPONSORED CONTENT 40 SXM Media, Media Kit LISTENER SUBMISSIONS Build a brand community on Pandora and tap into their passion for music through a soundtrack customized by your target audience. Curate the perfect station tailored for your listeners through their personal submissions. Socially-driven station informs brand identity through user email, notifying the listener of their added song selection to your brand station. PLATFORM Mobile, Tablet, Web This opportunity targets a national audience. SPONSORED CONTENT 41 SXM Media, Media Kit STATION GENERATOR Tailor to the ever-changing tastes of your audience through a solution that offers multiple stations, each with a different mood or theme. Station Generator options can employ various interactions including Carousel, Slider, Dragand-Drop, Quiz, Slot Machine, and Spinner. PLATFORM Mobile, Tablet, Web SPONSORED CONTENT 42 SXM Media, Media Kit BRANDED PROMOTED PODCASTS High impact, home screen promotion of custom branded podcast across mobile & desktop. PLATFORM Mobile, Tablet, Web SPONSORED CONTENT 43 SXM Media, Media Kit PROMOTED TRACKS Promoted Tracks help advertisers drive discovery through native promotion and appear at the top of listeners’ streams, creating organic moments of listening. Surprise and delight listeners with new content from SoundCloud creators and align with emerging, promising or established artists. PLATFORM Mobile, Tablet, Web This opportunity targets a national audience. SPONSORED CONTENT 44 SXM Media, Media Kit SPONSORED EVENTS Through the power of SiriusXM, Pandora, and SoundCloud, brands can connect with thousands of passionate fans by sponsoring free live concerts. Whether a lover of Pop, Country, Hip-Hop, Rock, or Latin music, fans are rewarded with once-in-a-lifetime performances from some of the world’s biggest and most in-demand superstars. PROGRAMMATIC 45 SXM Media, Media Kit PROGRAMMATIC SOLUTIONS Audio Video Display ELEMENTS ELEMENTS ELEMENTS :15 or :30 second non-skippable audio Up to :30 second, skippable after :15 Up to :30 second, skippable after :15 300x250 Companion Banner 300x250 Companion Banner (optional) 300x250 Companion Banner (optional) PLATFORMS PLATFORMS PLATFORMS Mobile, Tablet, Web Mobile, Tablet, Web Mobile, Tablet, Web DEAL TYPES DEAL TYPES DEAL TYPES Private auction and preferred deal Private auction, preferred deal, and programmatic guaranteed Programmatic Guaranteed, Preferred Deal or Private Auction AD VERIFICATION MEASUREMENT AD VERIFICATION MEASUREMENT Viewability (mobile) Viewability and audience verification: IAS, DV, Moat (web) AUDIO COMPLETION METRICS Audio hear-through/ completion rates captured by SSP/DSP PUBLISHERS Pandora & SoundCloud PUBLISHERS Pandora & SoundCloud PUBLISHERS Pandora & SoundCloud GET CONNECTED Questions about how to rock your next advertising campaign? Questions about rates? Ready to activate an audio-first strategy? We’re here to help you make your next greatest hit! FIND OUT MORE sxmmedia.com FOLLOW US FACEBOOK business.facebook.com/SXMmediagroup TWITTER twitter.com/SXMmediagroup LINKEDIN linkedin.com/showcase/sxm-media