Economics Exploring mars using advanced technology Done by: Al Anoud Al Nuaimi 12G Our project basically includes all experimental applications needed to explore Mars using technology and without actual contact or the need for astronauts. This project aims to protect Astronauts and fix all issues NASA has related to Mars exploration and space. This gives us in the end the goal to reach Mars and make Mars a place we can live there safely and happily by offering the life essentials such as air, food, and water. This can be done through Solar energy and advanced technology to study mars' atmosphere and the existence of water. In our project, we will be using our laptop and our programmed app to detect information that the Solar robot and the satellite made by our hands using electrical and technical knowledge to detect information and data needed related to the study of Mars and complete the achievement of the UAE probe mission. We used some resources to search about the atmosphere of space and mars and we concluded that there is the possibility of building a successful life. Our project that is used to explore Mars is a project to enhance the competitiveness of the space industry sector regionally and globally, and it will be successful in space science and technology. An attractive environment for the space sector will be developed, and the space investment engine and supporting entities will be developed through the creation of a space investment catalyst and platform. In addition to forming an investment group in emerging space companies. And there is a set of goals to be global pioneers in various economic and social fields. Thus, we will achieve many goals and visions, including: Continue to develop the role of the space industry in expanding the economy. Enhancing the space industry's contribution to diversifying the economy. Develop effective methods to attract space companies and increase investment in the space industry. The price of the product will be 500 dirhams, due to the time and effort spent during the work. This includes accurately offsetting all costs, including overheads, cost of materials, and labor hours to produce it. And we were committed and made sure that the product matches what the customer can pay, and draw the trademark for it, as we were keen on the extent of the demand for the product and the possibility of reaching the customer. We chose this distinctive product that already meets a customer's need; To ensure good sales behind it, we focused on choosing good raw materials for products to start documenting a good reputation for our product when selling it to the public. The quality of the product is one of the most important criteria for the success of any commercial activity, and it is easy to go to customers for any company or competitor to us. As for our competitors for the type of product or service that we worked with, we were able to compete with them because we presented our customers with the product in a distinctive and new way, so that we attracted their attention and created a new need for this product so that they flock to own it immediately. Here, we tried to understand the psychology of buyers to determine an appropriate price for our product. We used tactics to attract buyers during marketing periods. For example, when a buyer sees an advertisement for “sales”, this develops in him a desire to check the product, so we must then make our customers and buyers trust the product and the extent to which it is free from defects and has more advantages than other specialized products for the space and the outside world and the extent to which it works properly It is clear in its ease and use to live on Mars, its effectiveness, and what distinguishes it from other products in the world of space. We also put different prices on certain occasions and seasons, so the individual numbers in the price tag can collect more sales, so instead of the unattractive number 500, we put and announce its price as 499. Although there is no significant change in the price, it will attract more spectators and buyers. when we choose special social media promotions, search engine promotions, influencer marketing, or affiliate marketing; We increase costs and losses to market and advertise the product. We designed the ad campaign content and paid for this ad campaign with an appropriate budget. The design was professional and helped a great deal in the success of its sale. And after launching the advertising campaign, we focused on monitoring, tracking, and making the required changes to the advertising campaign, and it succeeded. This step was the key to our success. We have targeted a specific category and obtained several followers. We have also achieved a certain number of requests and increased interaction on social media platforms such as Facebook, Instagram, Twitter, YouTube, and Google Plus. Advertising through these sites depends on building social groups that care about the brand. By addressing the target audience by sharing advertising content that generates interest in the product; such as illustrated information, videos, blogs, and e-books. The advertisement was marketed through search engines, which are: Free type: The free SEO type, which led to an increase in the visibility of the site on which our product was advertised on the search engine results pages (SERPs), as it relied on search engines, in addition to continuously producing high-quality content, and taking links from other sites, while adhering to the guidelines set by It is stated by the search engines regarding this field, this type of advertising method for our product was successful and effective, as we find most companies send us and communicate with us about the product and how to order, while the paid type: we have made a text advertisement that appears at the top of the search results page located on the right side If the Google browser is used in the Arabic language, and we paid money in exchange for clicking on the advertisement on the search results page on the site, we also did marketing via email called email marketing, and its principle of work depends on sending mailings, or advertising contents to the emails of the target audience From advertising, and they are the preferred audience morally and professionally, as they got acquainted with our product from advertising sites. We have relied on borrowing knowingly, in the right amount, and at the right time, which led to achieving benefits for the project and making profits. Raw materials and advertisements cost a lot, so we relied on borrowing to finance this project, due to the high sales and revenues. We will have a good income and when the profits are stable, we will be able to pay the obligations incurred. We have revenues and we will withhold large amounts of profits, which reduces our dependence on third-party funds as a source of financing. We have made a lot of efforts to overcome the challenges and difficulties that we faced to continue with our project, and we did not find financing and assistance from any concerned party or companies, and the difficulty of taking a loan from banks and their lack of approval at the beginning, and the lack of clarity of our project idea and the lack of sources of information related to the project we have, especially Funding sources. Also, our lack of experience in the work of the project made it difficult for us to continue with it, and we took steps back, but we passed that and took our first steps forward again. The other challenge is our lack of detailed and accurate information about competing projects, and we also suffered from the lack of support that we faced in the local or international markets and the delay in implementing decisions. We also faced difficulty in obtaining qualified, trained, and honest workers, and we also saw the strongly competitive market environment, where there are companies with great financial capabilities, management experience, and effective marketing methods. As for the continuous change in policies, procedures, and requirements set by governmental and non-governmental agencies, it constituted a major obstacle for us. We also encountered high fees for many service agencies and their failure to take into account the conditions of citizens' projects, such as municipal fees, electricity, water, specifications, quality, and advertisements. Also among the challenges is the absence of strong marketing and promotional campaigns for small and medium enterprises, even among citizens themselves. Recommendations for the success of small and medium enterprises: A radical change in the complex terms of banks in financing projects Implementing the “one-stop-shop” mechanism to complete all project-related matters Assisting entrepreneurs in searching for markets inside and outside the country Providing places to display products at very low fees due to the high costs Organizing training courses and educational and educational materials in the field of marketing Putting the decision to allocate 10% of government purchases to small projects into effect There are more important things than money and coming up with a good idea for starting a business, and there is no better person to seek advice on how to launch a startup than successful entrepreneurs. The importance of having a team with smarter people than you can help you expand your business and transform the company. A variety of data should be collected from people with diverse backgrounds and perspectives that will help you look at problems from a new perspective. Do not stop marketing and spend at least several hours a week promoting your project, because if you stop advertising and marketing you will lose many customers and then have to spend several hours a day presenting offers to get at least 4 new customers. Marketing and advertising are important because building relationships can take weeks or even months before customers start buying a product. It would be wise for business owners to solicit feedback and constructive criticism from their customers, for example, ask early customers, friends, or family members to test your product or service, and see if they have any repeated feedback. It could mean there is a way to improve. your offer before it hits the market. Do not give up, success is not easy. An individual may face several obstacles during the early days of establishing a project or product knowing that he has spent a lot of his own money on this project, and he had no other choice but to continue striving. And challenge and engage in battle, struggle hard, and be keen to achieve success.
