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Demographics
Psychographic
s
Demographics is described as
factual information that is
gathered from users of
the ICT application. The
information can be
categorized into different
labels such as
age, gender, income, religion,
and profession. Demographics
is used to learn the
characteristics of the target
audience.
Demographics
Letter
Code
Job/Status
A
Higher
Management, Bankers, Lawyers, Doctors, etc.
B
Middle
Management, Teachers, Creative and Media People (Graphic Designers)
C1
Office
Supervisor, Junior Managers, Nurses, Specialist Clerical Staff, White Collar Jobs
Letter
Code
Job/Status
C2
Skilled
Manual Workers, Plumbers, Builders, Blue Collar Jobs
D
Semi-Skilled
and Unskilled Manual Workers
E
Unemployed,
Students, Petitioners, Casual Workers
Psychographic
information is described
as noncountable
information from people
such as interests,
opinions, and insights.
Psychographics
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