Service Quality:
Quality customer service is a vital ingredient in a company’s ability to maintain profitability
and continued success in business. Customer service not only ensures loyalty for both
company and product above all other forms of marketing, but also it almost guarantees a
company’s viability in today’s diverse and competitive marketplace. Customers always
expect satisfying service. When customers received unsatisfactory service, they may end
up looking for better option elsewhere. We ensures the quality customers service that
customers will return to the service provider for the products and services as offered.
Longer a customer stays with a company, the profitability of that company increases over a
period of time.
We know banking industry is a service oriented business in a highly competitive
environment in today’s world. To cope up with the high expectation from customers and
to ensure quality service. Service quality is a comparison of customer expectations with
service delivery. A business with better service quality will meet customer expectation.
Improved service quality may increase brand competitiveness. Bangladesh Bank requires
that every bank must develop their own methodology to assess the quality of customer
service and conduct yearly evaluation based on that methodology. We have a Guidelines
for Customer Service & Complaint Management and Methodology for Assessing Customer
Service Delivery and we implement Mystery Shopping Survey. Marketing & Corporate
Affairs Division of Community Bank Bangladesh Limited, developed the Guidelines and
Methodology.
We have started our commercial operation and we believe that there’s a lot of room for us
to enrich our overall customer experience to carry on this momentum and become the
best bank in Bangladesh. Community Bank Bangladesh Limited is always committed to
deliver seamless services to the clients by the rules and regulations.