Problem before launching the
new coke
Problem they
believe they had
People preferred Pepsi
taste over Coke.
Real problem
Coke had a market share
problem with Pepsi.
What did they do
What should’ve
been done
Changed the Coke formula
and got rid of the old
formula.
They should have done more
market communication and
introduce a new line of Coke
alongside the original formula.
Problem after launching the
new coke
Coke consumers wanted
the old taste of Coke back.
Coke had changed their
perception/value which
upset people.
They brought back old
coke and sold it alongside
new coke.
Bring back old coke and
sold it alongside new coke.
Problem they
believe they had
Real problem
What did they do
What should’ve
been done