Components in the Persuasive presentation script a. Introduction b. Body c. Conclusion a. Introduction 1 2 3 Greet the audience Introduce your group i) What is the name of your company? ii) What are the job titles of your group members? State the purpose of the presentation i) What destination are you trying to sell? HongKong ii) What is the structure of your presentation? Who is going to speak? To make your introduction more attractive, you can consider adding one/ some of the following elements which is/are related to your presentation: an anecdote (short story) a quotation statistics/ research/ cases surprising information an excerpt of music other audio-visuals b. Body 1. Company background (establish credibility) i) When was your company founded? ii) Where is your company based? iii) What experience does your company have with planning group excursions – who have you done this for? 2. 3. 4. 5. iv) Has your company won any awards? Your recommended destination Target group – show that you understand who this incentive trip is for. Selling points of the destination (can compare with similar products in the market) Supporting materials c. Conclusion (A call to action) 1. Why should your audience choose your destination? 2. Advise your audience on what specific action they need to take, how to take it, and when it must be taken. 1 3. Appeal to the audience to choose your company to fulfill their request. 4. Let them know you will be contacting them to answer any questions that arise from your proposal. 5. Thank the audience for listening to your presentation – be sure to include your contact information on the last slide and invite them to reach out should they have questions before you speak personally. * List of strategies used in Sales Presentation: Use of contrasts Star power (using famous people) Non-verbal communication (Hand signs, gestures, facial expressions, posture, dress etc.) Giving instructions (B) Useful Expressions Beginning a presentation Good morning, /afternoon/evening My name is ________ and I represent _______ We are ___________ and we represent _______ Introducing the topic We’re here to talk about . . . Today, I'd like to say a few words about . . . Today, I’d like to talk about… I'd like to introduce . . . We are pleased to have this opportunity to… Time consciousness Thank you for your time Thank you for taking the time to listen to our presentation Showing organization This presentation can be divided into the following subtopics: First, First of all, The first point is . . . Second Secondly The next point is . . . Third Thirdly Next, we come to . . . Finally Last The final point is . . . Let me start by… First, let me tell you about… 2 Sequencing Let's move on to . . . That brings us to . . . Giving Reasons This is why . . . The main reason is . . . Therefore, So, Generalizing Generally, Usually, Most of the time, In most cases, Highlighting Actually, In fact, As a matter of fact, Giving Examples For example, For instance, Such as To illustrate, Summarizing To sum up To summarize Concluding To conclude, In conclusion, Follow-up Are there any questions? 3
