LESSON 2
CREATORS OF
MEDIA AND
INFORMATION
X
WRITERS AND
JOURNALISTS
WRITERS AND JOURNALISTS
X
They
work
in
publishing
houses, news agencies,
1
or advertising firms.
WRITERS AND JOURNALISTS
2
Their primary role is to translate relevant and
meaningful information intro printed materials,
such as books, newspapers, and magazines.
WRITERS AND JOURNALISTS
3
They generally possess a good command of
grammar. Writers and journalists make sure that
the readers will obtain important information
about the story or article they are writing.
X
EDITORS
EDITORS
1
2
X journalists work hand in hand with
Writers and
editors to ensure that the manuscript or articles
submitted by the former are high in standard
and are fit to print.
X
Writers and
journalists make sure that the
material to be published is free from factual or
grammatical errors.
X
DIRECTORS
DIRECTORS
1
2
X
Also known
as filmmakers, directors, create
movies, shows or programs, and plays that are
seen on theaters, television channels, or
theaters, respectively.
X
A director sees to it that the message of a show
is made clear to the audience.
X
PERFORMERS
PERFORMERS
X
1
2
The actors who portray the characters in
movies, shows or programs, and plays are
called performers in general.
X
Some performers who are visible on television
or movies are considered as celebrities too.
PERFORMERS
3
X
At times, advertisers
hire known performers to
do commercials because their popularity could
attract consumers to buy the product they will
endorse.
X
X
VISUAL ARTISTS
VISUAL ARTISTS
1
2
X express their ideas through their
Visual artists
artworks. Paintings and sculptures are some of
the masterpieces that visual artists create.
X
Some artworks may convey a clear message
while others have abstract symbols to express
the deeper thoughts of the artist.
LESSON 3
CHARACTERISTICS
OF A GOOD
MEDIA
PRACTITIONER
CHARACTERISTICS OF A GOOD
MEDIA PRACTITIONER
TRUTHFULNESS
EMPATHY AND
SYMPATHY
FAIRNESS AND
OBJECTIVITY
HARD WORKING
RESPONSIBILITY
AND INTEGRITY
19
TRUTHFULNESS
X
Media practitioners should convey a message
of information that is accurate, factual, and
truthful. Erroneous or false information can
harm the reputation of others or it may cause
X
them danger.
FAIRNESS AND OBJECTIVITY
The information or message disseminated by
media practitioners should be objective and
based on grounded evidence.
X
If the information
is biased or opinionated, it
will deceive the public of the truth.
RESPONSIBILITY AND INTEGRITY
Media practitioners are expected to show
professionalism regardless of the situation they are in.
Media practitioners should not compromise their
X
reputation and credibility
just for the sake of popularity
or power.
EMPATHY AND SYMPATHY
X
EMPATHY
the ability to understand and
share the feelings of another
SYMPATHY
feelings of pity and sorrow
for someone else's misfortune
X
EMPATHY AND SYMPATHY
X
Being in the media does not give practitioners the
right to use their job for personal gains.
Media practitioners should be sensitive to the needs
X should show their respect to the
of others. They
privacy of others too.
EMPATHY AND SYMPATHY
X
Media practitioners empathize when they put
themselves in the shoes of those who are in need, and
sympathize when they feel the sorrow of those who
experience adversities,
X
HARD WORKING
X
The public depends on the information media
practitioners deliver, that is why they are expected to
work hard in sourcing accurate information.
X