MGT1110-SEC3
Assignment no. 001
Score:
“McDonald’s Counter Attack”
Questions:
1. Do you agree with the current move of McDonalds of trying to reinvent the
store to be another Pinoy hang-out for family and kids?
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I agree. Filipinos are known for being family oriented; it is a wealth that cannot be
exchanged to anything, including money. We consider our family with every single
decision we make and that includes decisions on where to eat. Reinventing every
store to make it feel as if we walked into our home, that cozy, warm feeling we get
inside would make customers more comfortable. Hence boosting sales because
more family would come in daily for food, or just plain hang-out after an exhausting
week.
2. What about the American image of the brand, would you say is the major
disadvantage of McDonalds why they can’t be number one in the
Philippines?
-
I don’t think the American image of the brand is a major disadvantage. In fact, I
think it is one of its strengths. Whether we admit it or not, Filipinos are known to
yearn for foreign brand. We often patronize products from another country.
Although McDonalds is a foreign brand, it has developed its own sense of being a
Filipino staple through developing products suiting our taste buds.
3. Develop an advertising and promotion campaign that can build McDonald’s
as a new chain for Filipinos.
To launch McDonald’s as a new staple fast-food
chain for Filipinos, we will launch the “Closer
Together” campaign, wherein families are
encouraged to bond with their loved ones more.
This campaign will be spearheaded by an event
held at Ayala Triangle in Makati City. The event
will be filled with games and activities where
families can spend the day with their loved ones.
This event will be for a good cause as it will
benefit the Hands on Manila Foundation, which
focuses
on
creating
programs
for
underprivileged families. Filipinos are known for
their generosity and extreme love for family, this
campaign will surely capture a lot of hearts and
will eventually help McDonald’s become a
Filipino fast-food staple.
4. Prepare a turnaround plan or a game plan as an aggressive counter attack
of McDonald’s against the Red Bee.
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The use of social media has been very rampant these days. We look, react, and
share to every meme, funny video, or even roasts (criticize severely). McDonald’s
can use social media platforms to create a bigger following by posting memes,
funny videos, or even to roast its competitors. Also they should launch new food
products quarterly so they can satisfy customers who are looking for something
new on the menu.