BUSINESS COMMUNICATION
( MGT 269 )
THE EFFECTIVENESS OF SHUTTLE SERVICES IN
UNIVERSITY TECHNOLOGY MARA MALACCA BRANCH , ALOR
GAJAH CAMPUS
PREPARED BY :
AINA SAHIRA BINTI AZHAR (2018429584)
NUR AUNI SHAKIRAH BINTI AZLLEE (2018278914)
NURSYAMIMI BINTI MOHAMAD MUNIR (2018410958)
CLASS : MBA1192F
DIPLOMA IN BANKING STUDIES
FACULTY OF BUSINESS AND MANAGEMENT
PREPARED FOR :
MADAM WAN AISYAH AMNI BT WAN MOHD SAFERDIN
DATE :
TABLE OF CONTENTS
Page
ACKNOWLEDGEMENT…………………………………………….…. 1
EXECUTIVE SUMMARY………………………………………………....2
CHAPTER ONE : INTRODUCTION……………………………………..3
1.1 Background of the study………………………………………………...4
1.2 Problem or issue arise regarding the study……………………………...5
1.3 Objectives conducting the study………………………………………...6
1.4 Significant of study……………………………………………………...7
1.5 Limitation of study………………………………………………………8
CHAPTER TWO : LITERATURE REVIEW……………………………..9
2.1 Literature Review regarding the study………………………………….10
CHAPTER THREE : METHODOLOGY………………………………...11
3.1 Population of the study………………………………………………….12
3.2 Instrument of the study………………………………………………….13
3.3 Data collection method …………………………………………………14
ACKNOWLEDGEMENTS
I would like to take this opportunity to express our warmest thanks and
appreciation to our lecturer Madam Wan Aisyah Amni Bt Wan Mohd Saferdin
for her patience , assistance and guidance given to us in the course of preparing
and completing this report . Words cannot describe how much we are greatly
indebted to her untiring assistance and contributions in allocating her precious
time so as to ensure that we are able to complete this report . Her insightful
comments and earnest advice have enormously helped us through the arduous
tasks of preparing and completing this report .
We would also like to thank UITM’s student , for accommodating us and
completing the questionnaires . Without their cooperation and input , the survey
could not have been conducted successfully .
On a personal note we would also like to thank our parents and friends for being
our source of inspiration , encouragement and support. Last but not least our
gratitude to all those who have directly or indirectly contributed in the
preparation of this report . We are almost grateful for all their support and
assistance .
Thank you from the bottom of our hearts .
Aina Sahira Binti Azhar , 2018429584
Nur Auni Shakirah Binti Azllee , 2018278914
Nursyamimi Binti Mohamad Munir , 2018410958
ABSTRACT
The purpose of this study was to determine whether there is a relationship
between the transportation provided by Universiti Teknologi Mara (UiTM)
Alor Gajah Campus Malacca branch to the students. It is important for a
student to have their transportation in the campus in order to further explore
the transport that a student like the most and what characteristic of the
transportation that can attract the students. The sample consists of participants
that are currently studying in different age, knowledge and experience. Data
was gathered through a structure of questionnaire from a sample of
respondents. The data collection is collected from the students of UiTM Alor
Gajah are also analyzed by using reliability test of independent variables
related toward dependent variable, correlational analysis and descriptive
analysis. Thus the finding shows that there is positive relationship between
transportation provided and students. Thus it is assumed that there is a
moderate positive relationship between the transportation provided by UITM
and students.
CHAPTER 1
INTRODUCTION
1.1 Background of the study
While several studies have been conducted to measure respective
issues regarding transportation, a small number has been done to determine
the effectiveness of shuttle services as the service is fixed to certain
organizations. Based on Oxford Dictionary, transportation means a vehicle
or method of travel. Transportation also means the system of buses trains,
etc. provided for people to travel from one place to another. Distinct
communities such as university campuses provides a place for people with
different background, culture, income and lifestyle to come together to
work, study and live. The campuses are usually self-contained community
and area where offices, classrooms, student centres, sport arenas, art
galleries and college residence that are gathered accessibly.
Universiti Teknologi Mara ( UiTM) Alor Gajah Campus in Malacca branch
provides college residence or hostels for most of the qualified students from
the first semester to the final semester students. However, several of the
hostels are located quite far from the academic centre and other facilities
around the campus. This arises problems for the students who do not own any
transportation vehicle. These students have to either walk more than 1 km
daily or take the shuttle services accommodation that is provided by the
management of the university itself. Albeit, the shuttle services provided is a
private company and has no links with the university excepting the lease.
1.2 Problem or issue arise regarding the topic
Universiti Teknologi Mara ( UiTM ) is notable for its service and
facilities for the students. Aside from that, every service has it’s pros and
cons by the reviewers. The students may or may not be aware on the
possibility of effectiveness shuttle services are in their daily lives.
Therefore, the problem statement is one the major issues that would be
defined in the research. Is there a research conducted that focuses on the
transportation services provided by Universiti Teknologi Mara ( UiTM)
Alor Gajah Campus, Malacca Branch? There may not be a complete
thorough study on this as the shuttle services is recently introduced. What
are the opinions and factors of the usage of shuttle services among
students? Does the students have any platform to voice out their thoughts
and complaints regarding the effectiveness of the shuttle services, this
study will provide with the basis analysis data. Whom can this research
benefit to and what are the benefits? The conducted study will smoothen
the organization of any parties that will gain the advantages.
1.3 Objectives conducting the study
The researcher recommends the future research of the relationship between the
transportation provided by UiTM and students.
1. The study provides a direction for future study as the future research can
also be conducted to examine the transportation services provided by the
university.
2. The study should test the results on different opinions and factors to the
usage of shuttle services among students to analyze whether there is different
perspectives.
3. Conducting the research to increase the effectiveness of the shuttle services
around UiTM to facilitate and ease the students, the management of UiTM
itself and the shuttle services provider.
1.4 Significant of the study
Significance of the study may include the meaning of the research work to the
researcher and how this study benefits or impacts to others in part or in whole.
Apart from that, this study also may give knowledge to students today about
transportation, so that they can bring new perspective to transportation that are
provided by University Teknologi Mara ( UiTM ). The project goal is
designed to help students improve academic competence, develop
employability skills, and getting more information regarding shuttle services.
Other than that, in daily life the management of Universiti Teknologi Mara
(UiTM) helped to solve transportations problems among students and also
helped the shuttle company’s organization members to develop their work in
community .
1.5 Limitation of the study
This study may be viewed with a few limitations of the scope of our primary
research and it only limits with three factor of studying environment such as
student’s commitment, different opinions and available facilities . This is due
to time constraints that faced by researchers. In addition, this study will also
take lots of time to test the relationship between the independent variables
what the shuttles have provided which is satisfaction among students, support
and available facilities and dependent variable which is employee’s job
performance.
Besides , this study was primarily limited by the small sample size which is
the number of sample units that are selected for data collection . This is
because Universiti Teknologi Mara (UiTM) Alor Gajah Campus Malacca
branch have more than 8,000 of students that it was diverse enough to give
image of three factor of studying environment related with the job
performance . The data collection would have increase the time needed to
survey more participants and data can collect by interview , questionnaire and
observe.
CHAPTER TWO
LITERATURE REVIEW
2.1 Literature Review regarding the topic
CHAPTER THREE
METHODOLOGY
3.1 Population of the study
According to Parahoo ( 2006 ) describes population as “ the total number of
units from which data is collected”, such as individuals, artifacts, events or
organizations. Researcher’s target populations are students from University
Technology Mara Malacca Branch, Alor Gajah Campus. Therefore , the total of
populations of this study encompasses 120 students that are currently studying
at University Technology Mara Malacca Branch, Alor Gajah Campus . The
population describes the participant who will take part in this study .
Faculty
Population
Business Management
20
Accounting
20
Art and Design
20
Hotel and Tourism Management
20
Communication and Media Studies
20
Academy of Language Studies
20
3.2 Instrument of the study
Based on e-Source Behavioral & Social Science Research, instrument is a tool
for regularly implementing a scientific protocol for gaining data from
respondents. Most of surveys, the instrument involves a questionnaire that
contributes a script of presenting a set of questions and response option. The
questionnaire will be designed and named as “The Effectiveness of Shuttle
Services in University Technology Mara Malacca Branch, Alor Gajah Campus.
This questionnaire is contributed into three sections, which is section A, B and
C. The section A consist of demographic profile. This section appropriated
respondents to indicate their gender, age, course involved and faculty.
Furthermore, section B is about the factor of transportation and usage of shuttle
services among UITM students. The questionnaire includes several variables
such as one’s judgement, the speed, reliability, availability and affordability that
can affect the usage of shuttle services and the effectiveness. This section, the
respondents are required to tick on their appropriate answers.
The last section subsist of questions on the respondents opinion of shuttle
services. To measure respondent’s response, researchers are using likert scale
to measure the entire variable. Therefore, only Section C based on likert scale
which is ( 1 = Strongly disagree , 2 = Disagree , 3 = Neither agree or disagree ,
4 =Agree , 5 = Strongly agree ) .
3.3 Data collection method
Method of data collection is begin with get the permission from Madam Wan
Aisyah Amni Bt Wan Mohd Saferdin to do this study in University
Technology Mara Malacca Branch, Alor Gajah Campus and commit the
questionnaires to the students. Researcher will submit the permission letter
before the study is done. After the permission were approve, the researcher
inquiry to do this study and investigate the students about the effectiveness of
shuttle services in University Technology Mara Malacca Branch, Alor Gajah
Campus by contribute the questionnaire. After researcher get the response
from the respondents , the data will key in by the researcher to do a report of
what they get. Researcher were deliberated is there have any significant the
effectiveness of shuttle services .